Privacy notice

Privacy notice and consent
This notice explains how information about you is used.

The information we gather

Towards Maturity, a trading name of Emerald Learning Limited, (‘Towards Maturity’) and Towards Maturity Community Interest Company are committed to protecting your personal information.
In this notice, references to ‘we’ or ‘us’ means Towards Maturity, Towards Maturity Community Interest Company and our group companies from time to time.
More information about our group companies can be found at References to ‘you’ means anyone using our websites, products or services, participating in our surveys, or otherwise supplying personal data, contact details or other information to us.
Information that we gather about you may include your name, email address, IP address and any other unique means of identification or bespoke data shared with us (including but not limited to role, department, education and skills, geographic location) and your online behaviours and interactions with our websites or products.
We may also obtain information about you from third parties, such as your employer, our group companies, service providers and agents.

Systems used to gather data

We gather information directly from you and also via our websites and other technical systems. These may include, for example, our:

  • computer networks and connections
  • communications systems
  • research and analytics tools
  • authentication methods including single sign on and username/password credentials
  • click through links
  • email and instant messaging systems
  • intranet and internet facilities
  • telephones, voicemail, mobile phone records
  • other hardware and software owned, used or provided by or on behalf of us and our group companies.

When you use our website we may gather information about you through Internet access logs, cookies and other technical means. ‘Cookies’ are text files placed on your computer to collect Internet log information and user behaviour information. These are used to track website usage and monitor website activity and for other data processing reasons set out below. A cookie does not contain information that allows us to identify an individual user.
Some of the cookies we use are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but parts of the site will not work.

To find out more about the cookies we use and how to delete them you can visit the help page for your specific browser as below:

If you need any further detail please contact [email protected]

Reasons for processing

We may process your personal data for our legitimate business purposes (or those of our group companies) such as:

  • delivery of services
  • production of reports, data dashboards and analytical papers
  • to enhance, modify, personalise or otherwise improve our services for the benefit of our customers
  • to enhance the security of our network and information systems
  • to better understand how people interact with our websites or products
  • improving the effectiveness of promotional campaigns and advertising
  • to comply with legal or regulatory obligations and good practice
  • to contact existing customers or individuals that have shown an interest in our products or services

We always carefully consider your interests and your personal data rights before doing this. If you have any concerns about us processing your personal data for these reasons, you have the right to object. If you wish to do so please contact us at [email protected].

In other circumstances, such as for marketing activities, we will only process personal data where you have provided your consent for us to do so. You can withdraw this consent at any time and if you wish to do so please contact us at [email protected].

How we hold and share information

We will only keep data for as long as is reasonable based on the nature of the data and the reason for processing. If you would like more detail about our retention policies that are applicable to your personal data please contact us here. We explain how we hold and share survey information below.
We may disclose and exchange information with our group companies, service providers, representatives and agents, as well as with law enforcement agencies and regulatory bodies for the above reasons.
Information may be held at our offices and those of our group companies, service providers, representatives and agents as described above. Information may be transferred to other countries around the world, including those without data protection laws equivalent to those in the UK, where required for our processing activities. We have security measures in place to seek to ensure that there are adequate safeguards in place to protect the data we hold.

Survey data

Where survey data is gathered by Towards Maturity Community Interest Company, this will only be shared with Towards Maturity or our group companies in an anonymised (with all identifying details removed) and aggregated (grouped with the data of other participants) form. This is to protect the confidentiality of this data and ensure that only the data needed for our analysis purposes is transferred. Once in this form, the data is kept indefinitely for the purposes of analysis and reporting.
For information about how we protect the confidentiality of your survey data, please click here.


We do not knowingly collect personal data relating to children under the age of 16. If you are a parent or guardian of a child under the age of 16 and think that we may have information relating to that child, please contact us here. We will ask you to prove your relationship to the child but if you do so you may (subject to applicable law) request access to and deletion of that child’s personal data.

Your choices
Please contact us here if:

  • you would like to correct or request information that we hold relating to you;
  • to object to our processing of your personal data.

When making your choices, please bear in mind that they may affect your use and enjoyment of our services and products. If you have any concerns about the way that we process your personal data please contact us. You also have the right to lodge a complaint with the Information Commissioner’s Office (


Changes may be necessary to this policy to reflect legal or data processing developments. Any significantly different use of your data will be communicated to you. As explained above you can amend your consents or raise an objection to our processing of data at any time.

Terms and conditions

Terms of Use

In these terms, references to ‘we’, ‘us’ or ‘our’ means Towards Maturity, a trading name of Emerald Learning Limited, (‘Towards Maturity’) and Towards Maturity Community Interest Company (‘Towards Maturity CIC’) and our group companies from time to time.

By using our website, you confirm that you accept these terms of use and agree to comply with them. We may revise the terms from time to time. These terms were last updated in May 2018. We reserve the right to block your access to the website in the event that you do not comply with these terms.


Our website is provided for general information purposes and may not be accurate, complete or up to date. We make no warranties or representations of any kind concerning the accuracy or suitability of the content for any purpose, or that the services provided by the website will be uninterrupted or error free. All content is provided “as is”. We exclude all liability for any loss or damage that may result to you or a third party in connection with the use, inability to use, or the results of use of this website or its contents.

Nothing in these terms excludes or limits our liability for death or personal injury arising from our negligence or our fraud or fraudulent misrepresentation or any other liability that cannot be excluded or limited by English law.

Intellectual Property Rights

Intellectual property rights in the content of the website, including any Towards Maturity or Towards Maturity CIC marks, logos and brands, belong to us, our licensors, or are reproduced with permission of the copyright owner. All rights, save as expressly granted, are reserved. If you are in doubt whether an item is copyright or a trade mark of Towards Maturity or Towards Maturity CIC, please contact [email protected] for clarification.

Purchase of Products and Services

The purchase of any products and services advertised on this website will be subject to separate terms of agreement.

Governing Law

These website terms are governed by English law and the exclusive jurisdiction of the English Courts, provided that we are entitled to apply to any court to bring an action for infringement of our intellectual property rights.


Towards Maturity adheres to specific rules of conduct, which include strict confidentiality rules in survey administration and reporting. 

What happens to your data once you have completed the Towards Maturity Learning Health Check?

We appreciate that you are sharing confidential data about your organisation in order to benchmark your progress with others. Towards Maturity operates a strict confidentiality policy to protect participants in our Health Check (benchmark) research:

  • We do not share information on your organisation’s Health Check data with any 3rd party (including our trusted partners)
  • Outside of Towards Maturity, the only people who will see your personalised Health Check results will be you and those you chose to share that information with.

We use your information to help build a picture of a wider industry benchmark but our policy is to ensure that your data cannot be traced back to any individual or individual organisation.

  • The only exception to this is where you have explicitly given us permission to use a quote that you have provided within one of our reports
  • Our research readers like to know about the organisations who have participated in a report but we only list the names of organisations who have explicitly given us permission to name them. The participant list is included in the appendix so that data in the report cannot be traced back to individual participants.

We are regularly asked to analyse our industry benchmark data in fresh ways (for example in a sector report):

To maintain anonymity, we do not publish reports with fewer than 10 participants so that contributions remain and cannot be traced back to individual organisations.

We do not share your email address with any other organisation for marketing purposes unless permission is granted.

For example if you download a report from our site that is specifically sponsored by one of our partners we will share your email address and name with the partner, in that instance we will clearly inform you at the point of download that your email address only will be shared with the sponsor supporting the report. You have the option to request a report without the sharing of your email address.

What happens to data gathered through the Learner Intelligence programme?

During the Learner Intelligence programme, Towards Maturity collects data directly from learners working with and for individual organisations via a link distributed directly by their L&D team. In gathering this data:

Respondents cannot be identified by their responses:
  • Data is gathered from employees anonymously via a secure link
  • No member of participating companies has access to information that can identify employees individually.
Responses are reported only at the work-group and company overall levels, and are not broken out at the individual level:
  • No reports have information about individual employees or information that enables a manager to determine individual responses.
All reports contain totals for the group only:
  • To protect each individual’s confidentiality, a report will not be generated for groups with fewer than 30 respondents.

Occasionally, if requested by the participating organisation(s), respondents may have the option to provide their email address if they want to be contacted by their internal L&D team. This data is not used by Towards Maturity and is deleted prior to analysis.

The option to participate is completely voluntary. However, participation provides an opportunity for respondents’ voices to be heard in order to create a more useful learning environment.

Towards Maturity also analyses individual data across companies to provide industry benchmarks. In this situation individual respondents and participating companies remain confidential:

  • Data is sampled across participating companies to maintain company anonymity
  • Individual respondent anonymity is maintained as above
  • We do not report on samples less than 30

If you have any questions about our confidentiality policy, please contact us at [email protected]

Our Ambassadors

Our Supporters also influence Towards Maturity's Benchmark and research, providing insights on future trends and practices that should be investigated.

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