Towards Maturity’s Transformation Journey

Oct 25, 2018 | Featured, General, Press Release

Based on insights revealed by its own Transformation Curve research, published in January 2018, Towards Maturity is announcing a new focus on Learning Analyst services to help accelerate change and real impact in the learning industry. These services will help strengthen Towards Maturity’s independent research programme, which will continue to grow and serve the learning community.

The research, based on input from a longitudinal study with 7,500 learning professionals at some of the world’s leading organisations, showed that learning transformation happens in clear stages and that a business needs to let go of previous success factors to deliver improved impact that comes with progress to the next stage.

Applying this thinking to the whole learning industry and to Towards Maturity, the business realised its own need to transform before it could help more organisations deliver the potential business impact highlighted by the report: 24% increase in productivity, 24% increase in customer satisfaction and an 18% reduction in staff turnover.  CEO Laura Overton comments:

“In 15 years we have brought the global learning community together and shown what works.  Everyone is now talking about the level of change and disruption required to move learning from being course providers to value creators.  Yet despite all the insights, not enough organisations have even started the journey.  We are as committed as ever to growing and delivering our research programme on behalf of the learning community, but we also need to make a step change.”

Having already recognised the bigger role it needs to play, Towards Maturity joined Emerald, the global publisher, in June 2017.  With a strong heritage of producing evidence-based research and solutions, Emerald has been perfectly positioned to support Towards Maturity in developing a service that will help more organisations apply the evidence and data.  Laura adds:

“The Transformation Curve shows that learning professionals will only be ready for the future if the research is applied rather than just read.  Our analysts are uniquely positioned to help organisations gain the benefit in a way that helps the whole industry to grow.  Joining Emerald has been a key part of this mission, with its global reputation for helping communities make decisions that count based on research that matters.”

Find out more about Towards Maturity’s Learning Analyst services

Find out more about the Transformation Curve

For further enquiries, email [email protected] or call +44 (0)1274 785100


About Towards Maturity

Towards Maturity is an independent research company that provides expert advice and support to help organisations accelerate business performance through learning. It leverages the data of its longitudinal Benchmark Study, the largest learning strategy benchmark in the world. Since 2003, over 5,500 organisations and 35,000 learners have contributed to the Towards Maturity Benchmark.

Learn more about the Towards Maturity Benchmark and model at:

Thanks to the support of Towards Maturity’s Ambassadors, annual benchmarking findings, case studies and resources are available to download for free at

The Towards Maturity Ambassador Programme is made up of leading learning organisations. They work together as Ambassadors for change, identifying and improving good practice, raising awareness and driving the whole learning industry forward.

Towards Maturity Ambassadors include strategic partner the CIPD, publishing partner Emerald Group Publishing, the founding Ambassadors: Learning Technologies, LEO, Charity Learning Consortium, Acteon, Kallidus and Speexx, plus: Bray Leino Learning, Clear Lessons, Cognician, City and Guilds Kineo, CrossKnowledge, Degreed, Docebo, Dossier, DPG plc, getAbstract, GoodPractice, KPMG, Learning Pool, Lumesse, PurpleMedia, Raytheon Professional Services, Redware, Saba Software, Skillsoft and Workstar. Learn more about Towards Maturity’s Ambassadors at:

Towards Maturity is a part of the Emerald Group.

For further information,
please contact us:

[email protected]

+44 (0)1274 785100

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Our Supporters also influence Towards Maturity's Health Check and research, providing insights on future trends and practices that should be investigated.

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