Brand new research shows how to build and change habits in the workplace

Oct 2, 2018 | Featured, General, Press Release

Brand new research from Towards Maturity, supported by ambassadors Cognician, provides a guide to help L&D professionals build and create habits in their organisationas a means to shape behaviour change and create a real business impact.

The ability to change behaviour through habit creation is crucial to becoming a top performing organisation, particularly as learners have the skills to build new capabilities quickly and ‘unbuild’ old behaviours that are no longer relevant. How do you actually create habits in the workplace? 

Drawing on data from over 700 L&D practitioners, 10,000+ learners and our case study from West Midlands Police, we have uncovered two key fundamental attributes required to change behaviour and produce habits in the workplace: application and reflection. Top Performing Organisations are three times more likely than average organisations to successfully apply learning and encourage reflection.  

We know that application and reflection are central to producing habits, this is nothing new to L&D, however this report seeks to break down the steps that help organisations successfully achieve the application and reflection in order to create an opportunity for habit creation. 

By making a few small changes to your L&D strategy, people professionals have the ability to shape behaviour within their organisation. This change will deliver real impact in your organisation by aiding in: successful transformation, organisational growth, increased productivity and profitability.  

Creating habits is not necessarily the solution to all of your L&D problems, but it certainly helps create an engaged workforce that can easily adapt to change.  

Molly Blackwell, Research Analyst for Towards Maturity and co-author of this report adds, “The value of application and reflection in habit creation should not be undervalued and overlooked any more – these are essential attributes of high performing learning organisations. So, if you want to see a genuine shift in behaviour, and create real organisational impact, having the knowledge to influence behaviour through habits is a great place to start.” 

Patrick Kayton, CEO of Cognician, the digital coaching provider designed to build capability within the workforce, comments, “L&D professionals have to do more with less every year, in a business environment that is changing at an ever-increasing pace. In this world, organisations must develop a capability for changing the behaviour of their people so they can stay ahead of the pace of change. This report highlights how reflection and application enable learners to develop new habits that allow organisations to thrive in times of change. We hope that it inspires L&D professionals to adopt these approaches to deliver real business impact.”  


Download this In Focus report, How to Build and Change Habits in the Workplace from the Towards Maturity website now. 

Jane Daly, Towards Maturity’s Head of Strategic Insight, and Patrick Kayton, CEO of Cognician, will be hosting a webinar exploring further into the findings from this new research on Wednesday 3 October 2018. More information can be found here. 



About Cognician 

Have you ever been lucky enough to have a conversation with a great mentor or coach, which fundamentally changed your thinking and shifted your behaviour? How do you think your organisation would change if everyone could have a conversation like that? Cognician makes it possible for everyone to have life-changing conversations. We provide digital coaching to assess the workforce of today, and drive re-skilling and behaviour change in the workforce of the future. In short, we change hearts and minds, at speed and at scale.  

Find out more about how we can help your organisation at: 


About Towards Maturity

Towards Maturity is an independent research company that provides expert advice and support to help organisations accelerate business performance through learning. It leverages the data of its longitudinal Benchmark Study, the largest learning strategy benchmark in the world. Since 2003, over 5,500 organisations and 35,000 learners have contributed to the Towards Maturity Benchmark.

Learn more about the Towards Maturity Benchmark and model at:

Thanks to the support of Towards Maturity’s Ambassadors, annual benchmarking findings, case studies and resources are available to download for free at

The Towards Maturity Ambassador Programme is made up of leading learning organisations. They work together as Ambassadors for change, identifying and improving good practice, raising awareness and driving the whole learning industry forward.

Towards Maturity Ambassadors include strategic partner the CIPD, publishing partner Emerald Group Publishing, the founding Ambassadors: Learning Technologies, LEO, Charity Learning Consortium, Acteon, Kallidus and Speexx, plus: Bray Leino Learning, Clear Lessons, Cognician, City and Guilds Kineo, CrossKnowledge, Degreed, Docebo, Dossier, DPG plc, getAbstract, GoodPractice, KPMG, Learning Pool, Lumesse, PurpleMedia, Raytheon Professional Services, Redware, Saba Software, Skillsoft and Workstar. Learn more about Towards Maturity’s Ambassadors at:

Towards Maturity is a part of the Emerald Group.

For further information,
please contact us:

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+44 (0)1274 785100

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