Improve content design with the 3 ‘P’s – purpose, principles and personas

by | Feb 12, 2018 | Articles, Featured, General

Ex BBC, Ask.com and independent consultant, Myles Runham, and Nahdia Khan from Towards Maturity hosted a thought-provoking exchange discussion with a diverse group of learning professionals attending Learning Technologies 2018. The topic of discussion centred on understanding your users and ensuring the content you are designing meets their needs. 

Myles encouraged participants to get in to the right mind-set by asking: ‘Why don’t we always do what users need’? Also the very basic but often missed proposition; who are we doing this for?  Putting users at the heart of your learning content design strategy and practice is how you improve content design. Myles asked participants to consider the 3P’s – purpose, principles and personas.

Purpose – What is it for?

What is in it for me (what’s the benefit to users) and what is my best route to get there? The more clarity and focus you can achieve in distilling and then communicating this to users the better for your end product.

Personas: Who is this for and why do they need it?

‘The purpose of personas is to create reliable and realistic representations of your key audience segments for reference’ *. By asking yourself these questions you’ll be able to express and focus on the major needs and expectations of your most important user groups. Your thinking as you build your personas should describe real people with various backgrounds, goals and values.

Principles – These underpin how you work for your users.

Focus on things that really matter, describe how you will work and communicate, challenge, and be clear what you will not Are you going to make decisions based only on data? Will you only be digital first and mobile first?

Empathy is your first (and last) thought?

To get on your users onside you must understand what their situation is.

Engagement – prototype, and bring people along with you, rather than just presenting them with the end product.

This doesn’t need to be complicated, you can build basic story boards which you can then talk them through. If you don’t have access to the end user this can be difficult but you need to build this extra hurdle in to your engagement strategy and think how you can use your influencing skills to ensure this access is available.

Find and develop the right skills and roles – do you have the right skill-set in your team?

Project management, content production, data and analytics, design and development skills will increase the chances of delivering on user needs and, if if your budget allows, bring in product managers to work alongside your L&D teams, they can unlock a lot of problems faster.

 

With so many challenges; time, access and budget being some, let your users do some of the hard work for you and lighten your load. Don’t toil alone – this process should be collaborative. Pilot your ideas, let them be challenged, think outside the box and bring your users along on this journey.

 

Compare your L&D strategy with the Towards Maturity Health Check

Compare your L&D strategy

Review your L&D strategy to discover your strengths and opportunities for improvement with the Towards Maturity Health Check.

Featured content

Measuring the benefits of your communication and learning & development strategy

Measuring the benefits of your communication and learning & development strategy

Measuring the benefits of L&D and comms initiatives remains a challenge. Just one in eight learning and development professionals1 believe their organization measures the return on investment of learning programmes. Success can be measured either through quantitative measurement or qualitative change, but whatever approach is chosen, effective measurement is vital to ensure L&D and comms strategies are delivering on objectives and attract future investment.

Boost workforce development through microlearning

Boost workforce development through microlearning

Micro-learning delivers learning nuggets in easily digestible, bite-sized chunks. Learners can access micro-learning as they need it, on the job. Industry expert Josh Bersin describes micro-learning as an ‘amazing innovation’, explaining that microlearning platforms now let you manage the proliferation of video, assessment, and other small content objects with tools for curation, tracking, recommendations, and AI-based prescriptive learning”.

New research finds 54% of learning is still being conducted solely in the classroom – but change is needed for formal learning to remain effective

New research finds 54% of learning is still being conducted solely in the classroom – but change is needed for formal learning to remain effective

Towards Maturity delve deeper into the dichotomy L&D are facing between formal learning and the desire for increased accessibility and availability. Supported by ambassadors, Raytheon Professional Services, this brand new In Focus report uncovers new insight into the most effective ways to improve formal learning by exploring what successful organisations are doing differently.

Featured

The Coaching Culture Story Revealed by Learner Intelligence

The Coaching Culture Story Revealed by Learner Intelligence

Qantas Airway, the flag carrier airline of Australia, is on a learning transformation journey.  Michelle Ockers, who recently partnered with Towards Maturity as an expert learning analyst, worked with Qantas as an independent strategic advisor in 2017.  She engaged Towards Maturity to help Qantas identify how they could create a modern and engaging learner experience.

Measuring the benefits of your communication and learning & development strategy

Measuring the benefits of your communication and learning & development strategy

Measuring the benefits of L&D and comms initiatives remains a challenge. Just one in eight learning and development professionals1 believe their organization measures the return on investment of learning programmes. Success can be measured either through quantitative measurement or qualitative change, but whatever approach is chosen, effective measurement is vital to ensure L&D and comms strategies are delivering on objectives and attract future investment.

Boost workforce development through microlearning

Boost workforce development through microlearning

Micro-learning delivers learning nuggets in easily digestible, bite-sized chunks. Learners can access micro-learning as they need it, on the job. Industry expert Josh Bersin describes micro-learning as an ‘amazing innovation’, explaining that microlearning platforms now let you manage the proliferation of video, assessment, and other small content objects with tools for curation, tracking, recommendations, and AI-based prescriptive learning”.

Our Ambassadors

Our Supporters also influence Towards Maturity's Health Check and research, providing insights on future trends and practices that should be investigated.

Pin It on Pinterest