New research signposts the route to business transformation in 2018

Jan 25, 2018 | Press Release

Equipping L&D with the tools and strategies to deliver performance, productivity, profit and transformation, Towards Maturity’s new research with over 700 L&D leaders worldwide will transform the way that L&D adds value to business and how business values learning.

Towards Maturity’s 2018 benchmark research, launching at the Learning Technologies Exhibition and Conference on Wednesday 31 January, reveals that the journey to learning maturity consists of stages – each with their own complexities and challenges.

With mounting pressure to meet the changing needs of business today, this year’s Benchmark data with over 700 L&D professionals shows that L&D must shift the way they operate in order to add new and lasting value. To become a flexible and adaptable organisation that puts learning at the heart of its business – a New Learning Organisation – L&D must first navigate its way through a series of transformations.

Despite being a well-resourced and technology-enabled profession, L&D are still encountering the same management resistance to change. A staggering 58% report that  line managers are reluctant to encourage new ways of learning – up by 4% this year.

Despite organisations spending on average 22% of their budget on learning technology – as reported in Towards Maturity’s November report ‘ L&D: Where are we now?’, the digital transformation of learning is consistently slow.  

To help L&D breakthrough the barriers, Towards Maturity has applied new analysis techniques to the Benchmark data to produce this year’s Annual Benchmark Report ‘The Transformation Curve’. The result is a clear map for L&D professionals to guide their organisations to success which could result in: 24% increase in productivity, 24% increase in customer satisfaction and an 18% reduction in staff turnover.

Commenting on Towards Maturity’s new research, Donald Taylor, Chair of Learning Technologies Conference, said:
“This report becomes essential reading not just for L&D leaders, but for everyone in the business who wants to understand how to become a competitive, agile 21st century organisation.

The new report examines each stage of learning – the challenges, the opportunities and what to let go off in order to reach the next stage of success – and will be launched next Wednesday at Learning Technologies.

Laura Overton, CEO and Founder of Towards Maturity added:
“ We’re proud to be sharing first-hand the results of this year’s unique analysis with our Global Benchmark Partner, Learning Technologies. There is no better place to launch this year’s groundbreaking research than with a community of people who share our passion for understanding how learning innovation can deliver business impact but are frustrated by lack of progress.  We find ourselves saying the same thing each year, we must have change in the industry, I’m confident that this new report will be L&D’s go-to guide to deliver just that.’

The launch will be held at 5pm, upstairs at Learning Technologies.  Register your place here.

‘The Transformation Curve’ will publish on Wednesday 31 January and will be available to download here:




About Towards Maturity

Towards Maturity is an independent research company that provides expert advice and support to help organisations accelerate business performance through learning. It leverages the data of its longitudinal Benchmark Study, the largest learning strategy benchmark in the world. Since 2003, over 5,500 organisations and 35,000 learners have contributed to the Towards Maturity Benchmark.

Learn more about the Towards Maturity Benchmark and model at:

Thanks to the support of Towards Maturity’s Ambassadors, annual benchmarking findings, case studies and resources are available to download for free at

The Towards Maturity Ambassador Programme is made up of leading learning organisations. They work together as Ambassadors for change, identifying and improving good practice, raising awareness and driving the whole learning industry forward.

Towards Maturity Ambassadors include strategic partner the CIPD, publishing partner Emerald Group Publishing, the founding Ambassadors: Learning Technologies, LEO, Charity Learning Consortium, Acteon, Kallidus and Speexx, plus: Bray Leino Learning, Clear Lessons, Cognician, City and Guilds Kineo, CrossKnowledge, Degreed, Docebo, Dossier, DPG plc, getAbstract, GoodPractice, KPMG, Learning Pool, Lumesse, PurpleMedia, Raytheon Professional Services, Redware, Saba Software, Skillsoft and Workstar. Learn more about Towards Maturity’s Ambassadors at:

Towards Maturity is a part of the Emerald Group.

For further information,
please contact us:

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+44 (0)1274 785100

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