First of its kind, L&D benchmarking study opens in Australia and New Zealand

by | Jun 6, 2017

Towards Maturity launches inaugural study to bring global insights together with local data and help Australia and New Zealand drive industry change within L&D.

With an increasing pressure on the global L&D population to satisfy business needs whilst engaging  learners, and to budget, the pressure has never been higher.  

Towards Maturity is bringing their global benchmark study to Australia,  combining local data with global insights to deliver the L&D community a site-specific toolkit they can use to deliver change and make an impact.

Top performing organisations are over 5x more likely to benchmark and report a significant impact on business with up to:

  • 14% improvement in productivity
  • 15% reduction in time to competency
  • 18% increase in customer and employee satisfaction
  • 18% reduction in overall costs

Joining the likes of Qantas Airways Ltd, the Australian Financial Security Authority and Coca-Cola Amatil, the benchmark process allows learning professionals to confidentially review their strategy, compare their approach with top performing peers around the globe and establish priorities. Consolidating the experiences of more than 5,500 people, each participant receives a unique, Personalised Benchmark Report to target improved performance as well as a copy of the new study focussed on the needs of the region.

Laura Overton, CEO and founder of Towards Maturity says:

“Our Benchmark is growing its global reach year on year and that’s because we’re giving people tools they can run with. People professionals want to make an impact and our benchmark gives them the keys to success.  

I’m excited to bring that global perspective together with local insights to deliver a full industry report especially for Australia and New Zealand. By cutting global data alongside local we’ll be shining a spotlight on the region.”

The Towards Maturity Benchmark has been championing the development of the L&D industry since 2003. Scoring on a total of 19 performance improvement benchmarks it includes insights to help you improve business alignment, increase learner engagement and make informed decisions about new models of learning, like 70:20:10.

Michelle Ockers, Associate Partner in Australia, said:

Over the past few years I have found the Towards Maturity Benchmark an essential tool to reflect on the effectiveness of my L&D strategy, help me demonstrate the value and benefit of investments made and also to identify tactics to improve the impact of L&D.”

The Benchmark study is considered one of the most comprehensive, global and independent reviews of how organisational learning maturity provides the keys to success to those looking to build an agile learning organisation. Aimed at all learning and development professionals responsible for implementing innovative learning and performance solutions in their workplace and organisations, all sectors, from across private, public and not-for-profit are welcome to take part.

Matt Johnson, Global Managing Director, Kineo – Platinum sponsor of the Australia and New Zealand Report, said:

Part of Kineo’s journey over the last few years has been about helping companies develop globally.  To help us focus on each region, we rely on detailed information and insights to help us provide the best possible service to clients.  We believe that our partnership with Towards Maturity gives us the best opportunity to provide services to clients in Australia and New Zealand, showcasing demonstrable impact through learning and technology.  This continues to be an exciting time of change for the region, and we are committed to seeing it flourish.

The Towards Maturity Australia and New Zealand Benchmark is completely confidential and free to use until 30th July. All participants will receive a free Personalised Benchmark Report in September (valued at £300), thanks to the support of Towards Maturity’s Ambassadors in the region – Saba, Workstar, Good Practice and ITC Learning.

Individuals can take part at

Follow the public campaign on Twitter at #TMbenchmark.



Notes to editors

Laura Overton is available for interview. Call +44 208 545 2630 / +44 7557 793 047 or email [email protected] if you would like to book an interview.

Additional information about the Towards Maturity Benchmark study can be found at:


About Towards Maturity

Towards Maturity is an independent research company that provides expert advice and support to help organisations accelerate business performance through learning. It leverages the data of its longitudinal Benchmark Study, the largest learning strategy benchmark in the world. Since 2003, over 5,500 organisations and 35,000 learners have contributed to the Towards Maturity Benchmark.

Learn more about the Towards Maturity Benchmark and model at:

Thanks to the support of Towards Maturity’s Ambassadors, annual benchmarking findings, case studies and resources are available to download for free at

The Towards Maturity Ambassador Programme is made up of leading learning organisations. They work together as Ambassadors for change, identifying and improving good practice, raising awareness and driving the whole learning industry forward.

Towards Maturity Ambassadors include strategic partner the CIPD, publishing partner Emerald Group Publishing, the founding Ambassadors: Learning Technologies, LEO, Charity Learning Consortium, Acteon, Kallidus and Speexx, plus: Bray Leino Learning, Clear Lessons, Cognician, City and Guilds Kineo, CrossKnowledge, Degreed, Docebo, Dossier, DPG plc, getAbstract, GoodPractice, KPMG, Learning Pool, Lumesse, PurpleMedia, Raytheon Professional Services, Redware, Saba Software, Skillsoft and Workstar. Learn more about Towards Maturity’s Ambassadors at:

Towards Maturity is a part of the Emerald Group.

Benchmark for free until 15 July

Get started and find out how your learning strategy compares – you’ll get a free Personalised Benchmark Report (£300 value) and access to exclusive resources:

For further information,
please contact us:

[email protected]

+44 (0)1274 785100

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