How ASADA tapped into changing expectations with an anti-doping awareness course

by | May 5, 2017 | Case Studies, Featured

This case study describes how ASADA used e-learning to combat sports doping and revitalise its out-dated doping awareness course. This project took gold for Best use of Learning Technologies to Ensure Compliance at the 2016 Learning Technologies Awards.

ASADA is a government statutory authority which aims to protect the integrity of Australian sport through the elimination of doping. The ASADA education programme is one of the key strategies employed with the aim to raise anti-doping awareness and reduce the number of athletes either contemplating or inadvertently doping.

The Problem

In 2013, several high-profile incidents increased interest in anti-doping amongst the Australian sporting community and the public. Thus, a 200% increase occurred in users interested in ASADA’s outdated anti-doping awareness course. Their old programme was a costly blended approach, which was difficult to implement with a geographically dispersed audience. Increased demand meant that ASADA needed a new way to revitalise the outdated programme and infrastructure, to:

  • Position ASADA as a modern, cutting edge provider of anti-doping education
  • Ensure it resonated with a wide-ranging user base by creating positive learning outcomes through feature video, scenario based learning, and learning and knowledge checks
  • Have tailored assessments based on learner knowledge, making sure the course was time effective and relevant
  • Appeal to the user sense of competitiveness typical of the sporting community, which would encourage participation
  • Ensure it was a cost-effective solution that could be maintained in house

The ASADA education team worked with Kineo to address the challenge, by designing an engaging programme that would boost learner engagement and completion rates by appealing to the competitive nature of athletes.

The challenge

Their current offering was in urgent need of updating for a number of reasons:

Outdated content was not compliant with the 2015 World Anti-Doping Code, and didn’t contain a number of key learning areas included in ASADA’s updated education curriculum. It also didn’t meet the Australian Government’s Web Content Accessibility Guidelines, meaning it needed to be accessible to all Australians regardless of disability, culture or environment.

Poor user experience and accessibility led to further issues with engagement and completion levels.

The reporting and tracking of learning undertaken by those who had completed the programme was also a time-consuming process for the ASADA e-learning team.

ASADA needed their new solution to embrace current e-learning design practices, resulting in a programme that could be delivered and tracked by a modern platform. ASADA would measure the success of the solution based on a number of objectives and deliverables:

  • It was critical that the programme had to align to ASADA’s mission, enabling them to grow their reach into new demographics and organisations to further increase anti-doping awareness and reduce doping sanctions.
  • The solution would need to remain affordable, decreasing the cost of delivery per participant, as well as delivering within the limited budget set.
  • User engagement and completion levels would need to increase as a result of making the course easier to navigate and more relevant.

What you’ll learn in this case study

  • How ASADA used elearning to reposition themselves as a cutting-edge provider of anti-doping education
  • How ASADA aligned the content and user experience with their mission, creating a compelling storyline
  • How ASADA appealed to the competitive nature of athletes
  • How ASADA ensured content could be maintained in house
  • How you can remove the ‘click next’ frustrations associated with typical elearning content
  • How to tap into the changing expectations of learners

Download this case study (PDF)


By Laura Overton, Towards Maturity
Follow on Twitter: @LauraOverton @TowardsMaturity

The case study has been created as part of the Towards Maturity and Learning Technologies Awards Good Practice Partnership, established in 2011.


Australia is a signatory to the UNESCO International Convention against Doping in Sport and is required to implement anti-doping arrangements in accordance with the principles of the World Anti-Doping Code (the Code). ASADA collaborates with the World Anti-Doping Agency (WADA), overseas anti-doping organisations and other stakeholders to further the Australian Government’s efforts to strengthen anti-doping practices globally.

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