Digital and creative learning is key to increased business agility and productivity

by | Apr 12, 2017

PurpleMedia joins Towards Maturity’s Ambassador Programme in order to help learning teams reap increased agility and engagement through the provision of evidence-based research.

In today’s technology-driven environment, businesses have to become increasingly agile and tech-savvy to ensure they are engaging their learners and retaining their talent. However, whilst 80% of businesses cite digital transformation as a priority, only 35% have a ‘clearly defined’ strategy.

Towards Maturity and its new Ambassador PurpleMedia, are urging L&D leaders to base their technology-enabled learning strategy on solid research, in order to increase agility and improve employee engagement with learning.

Reported in Towards Maturity’s 2016 In-Focus report The Consumer Learner at Work, people are looking for high quality online learning that is timely, relevant and easy to navigate. They appreciate the use of real-life examples and media drawn from actual situations.

The most important factors that they consider essential for a smooth and successful online learning experience include:

  • The overall quality of the learning design (76%)

  • Online elements that are easy to navigate (73%)

  • Timely and relevant to work/life situation (69%)

Increasing employee engagement with the efforts of a learning and development team can have a profound impact on the business.

Towards Maturity’s 2016 Annual Benchmark Report, Unlocking Potential,shows that the average achievement of goals relating to agility is just 20%, rising to 54% in top performing organisations. Employing the tactics of top performing organisations could deliver impact, with reported business benefits of up to 14% increase in productivity and a 15% reduction in time to competence – an impact any learning team would be proud of.

Laura Overton, Founder and CEO of Towards Maturity commented,

This year’s Benchmark Report shows that whilst the L&D industry is keen to adapt and improve, there is still a long way to go. We’re delighted to welcome PurpleMedia to the Ambassador Programme and excited to see the reach of the Benchmark extend with their creative approach and fresh thinking.

Joe Kennard, Co-founder of PurpleMedia, said:

Too often we see e-learning still being measured in terms of duration, or the amount of content, rather than the quality of the experience. After 14 years in business, there’s still much work to be done to share and encourage effective practice – we’re excited about working with Towards Maturity to help learning teams around the world have a greater impact on business.

The two organisations will focus on increasing engagement with the Towards Maturity Benchmark and delivering key insights on the application and impact of interactive digital learning experiences.

All Towards Maturity Ambassadors sign up to and share Towards Maturity’s vision and values:

  • Encouraging learning innovation that directly impacts results in the workplace

  • Building on, acknowledging and contributing to collective good practice

  • Supporting the learning and education of others

  • Building transparent, trusted and open relationships with those whom we work

  • Encouraging excellence from within

  • Celebrating success

More information about Towards Maturity’s Ambassadors can be found at:





About Towards Maturity

Towards Maturity is a benchmarking research company that provides independent expert advice and support to help organisations use learning technologies to accelerate business performance. It leverages the data of its in-depth Benchmark Study, the largest learning technology benchmark in Europe. Since 2003, over 5,000 organisations and 35,000 learners have contributed to Towards Maturity’s leading benchmarks.

Thanks to the support of Towards Maturity’s Ambassadors, annual benchmarking findings, case studies and resources are available to download for free at

The Towards Maturity Ambassador Programme is made up of leading learning organisations. They work together as Ambassadors for change, identifying and improving good practice, raising awareness and driving the whole learning industry forward.

The Towards Maturity’s Ambassador Programme includes strategic partner the CIPD, publishing partner Emerald Group Publishing, the founding Ambassadors: Learning Technologies, LEO, Corporate eLearning Consortium and Charity Learning Consortium, plus: Acteon, Bray Leino, City and Guilds Kineo, CrossKnowledge, Docebo, Dossier, DPG plc, eCom Scotland, getAbstract, GoodPractice, Kallidus, KPMG, Learning Pool, Lumesse, Raytheon Professional Services, Redware, Saba Software, Skillsoft, Speexx and Sponge UK.

Learn more about Towards Maturity’s Ambassadors
Learn more about Towards Maturity’s unique benchmarking tools and models

About PurpleMedia

PurpleMedia are award-winning creators of bespoke e-learning and comms material. Creative isn’t just what we are – it’s what we do. We look at things differently: taking inspiration from the world of advertising (they know a thing or two about behavioural change) and using strong creative, a ‘campaign’ approach and storytelling methodology to emotionally engage and inspire.

Learn more about PurpleMedia

For further information,
please contact us:

[email protected]

+44 (0)1274 785100

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