How staff at GAME are using learning technologies to win in a competitive market

by | Jan 18, 2017 | Case Studies, Evidence for Change, Featured | 0 comments

Winner of ‘Best Learning management system implementation’ at the eLearning Awards, this case study focuses on how GAME used interactive content, including social and gamification approaches in their Learning Management System to successfully engage learners. 

Holding onto a market share of 30% in a fast moving and competitive market is tough and when the market is the video gaming industry it is tougher still.

It was touch and go for GAME in 2012, when the company was forced into administration and they had to close almost half of their 600 UK stores. Three years into recovery, the company has the biggest high street and digital gaming presence in the UK.

About GAME

GAME is a fast-paced, customer-driven, dynamic place to work and shop. They are passionate about what they do, and it shows in the way they work and in the way, that they attract talent to the organisation. It is also essential that they offer a learning experience that builds on their brand. To do this they partnered with Growth Engineering to create Learning Zone – an online environment that harnesses social connection and collaboration to build essential skills.

GAME recognised that it is vital to deliver an excellent customer service experience not found online and that their staff need to be equipped with the skills and expertise to do just that.

What you’ll learn in this case study

  • How the team ensured the people involved in the project had the skills, capability and experience needed to understand the learners as well as the kind of training that would work for sales staff
  • How the team turned a vision for one unified learning area into reality
  • How they used a campaign approach to ensure successful implementation and engagement
  • How they reported a seven-fold improvement in sales
  • 5 tips for changing the way that staff learn and work

Download this case study (PDF)

£0.00Download

This case study was independently investigated and produced by Towards Maturity as part of our Good Practice Partnership with e.learning age and the Learning Technologies Awards. It was first published in e.learning age magazine.

Case study developed by Aimee Young, Client Relationship Manager at Towards Maturity. Follow on Twitter: @AimeeJayneYoung | @TowardsMaturity

Download this case study

Login or sign up to download this case study and get instant access to:

  • L&D Benchmark Reports
  • In-Focus Reports
  • Sector Reports
  • Case Studies
  • Free Resources

£0.00Download

Featured content

Challenging Perceptions

Challenging Perceptions

The corporate learning market is rapidly evolving to meet the ever-changing demands of work and worker. The C-suite and L&D leaders can no longer ignore that over 90 percent of organizations do not realize the full value of their investments.

All you need is Evidence

All you need is Evidence

Every year over $400billion is spent on corporate learning globally, yet only 15% is proven to stick. Investments in learning are continuing to grow year on year but performance impact is not changing. The industry is still struggling to provide real proof of impact, in fact, for the first time the Towards Maturity Index is tracking a significant decline. This is causing leaders to have low confidence levels in L&D.

The Towards Maturity Journey: FirstPort

The Towards Maturity Journey: FirstPort

Having clear evidence is a vital starting point in identifying where improvement is needed and backing up your business case for change. We spoke with Emma Smith, Head of Talent at FirstPort Limited, a residential property management company. She had used the Towards Maturity Learning Health Check in a previous role and has now brought this tool to her new organisation in order to help transform their workplace learning culture.

The Towards Maturity Journey: Coca-Cola Hellenic Bottling Company

The Towards Maturity Journey: Coca-Cola Hellenic Bottling Company

Towards Maturity Learning Health Check provides an ideal starting point for organisations wanting to improve their development, by giving clear evidence and comparisons with high-performing learning cultures. To get a real idea of how the Health Check has a proven business impact, we spoke with Robin Lilly, Capabilities and Leadership Development Director of Coca-Cola Hellenic Bottling Company, to hear his experiences.

Our Ambassadors

Our Supporters also influence Towards Maturity's Health Check and research, providing insights on future trends and practices that should be investigated.

Pin It on Pinterest