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In-Focus: The Consumer Learner at Work (2016)

by | Feb 1, 2016 | Featured, In-Focus Reports

Latest research sheds light on what motivates learners to invest in online learning.

70% of L&D are not proactive in understanding how individuals in their organisations learn. It’s perhaps unsurprising that they struggle to engage staff. It is time for change.

Go to the bottom of this page to DOWNLOAD the report.

In this new Towards Maturity In-Focus report, we draw on insights from 2,084 individuals who have invested their own time and resources in online learning. They could be your workers, or your potential workers of the future…so we investigated how they learn what they need to do their job.

We compared these perspectives with those of over 600 L&D leaders around the globe. When it comes to supporting a great learning experience, what can these individuals teach us?

Learner Insights

Here are a few insights covered in the report:

Workers have a positive outlook on the value of online learning:

  • 80% can see how online learning can help them further their career
  • 70% think that it has a positive impact on their job performance

Workers know more about what they need than most L&D teams give them credit for:

  • 88% know what learning they need but only 42% agree that their company provides relevant online learning for their job

Workers overcome challenges of access, but struggle with supply:

  • 53% find location or IT is a barrier to learn online, so they are turning to mobile, with 64% saying accessing learning from a mobile device is essential/very useful
  • 29% find online content uninspiring

Workers do not consider the course as the only option:

  • 77% rate working in collaboration with others as essential/very useful

Workers turn to technology for convenience and connectivity:

  • 89% are downloading apps – e.g. for education (50%) and productivity tools (49%)

Workers value personal experience for personal gain:

  • 57% want learning to contribute towards a qualification or certification

Managers play a critical role:

  • 31% say that support from their managers is critical to a smooth and successful online learning experience

The full report goes onto highlight areas where L&D professionals are potentially out of sync with how workers learn. Throughout the report, we identify a series of questions for L&D teams to consider, in order to help them improve the way they support staff at work.

Download the full report and a summary version below.

Join us for ’10 Insights for Engaging Learners’

Based on this In-Focus report, Towards Maturity will be joining Filtered to present you with everything you need to understand what drives people to learn what they need for work. This webinar will tell you:

  • What technology choices learners are making
  • When they prefer to learn
  • About their willingness to curate and share knowledge
  • Who influences their learning choices and what support they need


This In-Focus report is free to download, thanks to the support of Filtered.

By downloading this report, you agree for your email address to also be shared with our sponsor (Please contact us directly for a copy if you do not wish for your address to be shared).

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About the Benchmark

The Towards Maturity Benchmark Study is an internationally recognised longitudinal study on the effective implementation of learning innovation based on the input of 5,800+ participants and 41,000 learners gathered since 2003. Towards Maturity continuously surveys and studies how people learn at work and the impact this has on organisational performance. By turning data into insights and insights into action, this research is used to help L&D leaders assess and improve the appropriateness, effectiveness and efficiency of their learning provision.

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Our confidential Benchmark is free to utilise and takes 60 minutes to complete (just 20 minutes to update if you have completed it previously). Start your benchmark 

Download this report

Download this report

Create an account or sign in to download this report and get instant access to:

  • L&D Benchmark Reports
  • In-Focus Reports
  • Sector Reports
  • Case Studies
  • Free Resources

This report is supported by Filtered. By downloading this report, you confirm that you’re happy for your details to be passed to the report sponsor, for the purposes of receiving information on relevant products and services. If you do not wish for your details to be passed on, simply contact us for a copy of the PDF.

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