2015 Retail Sector Benchmark Report

Jun 11, 2015 | Sector Benchmark Reports

Retailers are improving revenue, productivity and behavioural change amongst employees as a result of adopting technology-enabled learning, but there is still more opportunity to be had.

The 2015 Sector Benchmark Report for Retail is now available to download at the bottom of this page – this powerful evidence to help L&D teams in Retail deliver great learning results is freely available thanks to the support of Kallidus.

Over 600 learning and development leaders responsible for aligning learning to business, improving learner engagement and modernising the learning strategy in the workplace took part in an in-depth online review between June and August 2014 to benchmark their strategy with others. The full findings are published in our 2014 Benchmark Report: Modernising Learning: Delivering Results.

In this report, we take a closer look at data gathered confidentially from up to 32 respondents in the Retail sector. We include both retail and wholesale trade organisations in our definition of Retail for the purposes of this report.

Through a process of comparison with industry benchmarks, learning from those organisations that are achieving the best results from implementing an e-enabled learning culture, we can hope to improve performance and impact of learning and development programmes across all those in the Retail sector.

Demographics of this report

  • 32 organisations
  • 75% from the UK
  • 63% from large organisations (over 5,000 employees)
  • 100% from the private sector

Within the Retail sector expectations are high and L&D are looking for tangible results and business impact from their programmes. However, many programmes fail to achieve their potential, despite high levels of investment and a greater increase in training budget than most sectors over the last two years.

Ambition in this sector to deliver tangible business results from learning programmes remains high. Programme efficiency is also very important, with 9 out of 10 organisations looking to reduce costs, reduce time away from the workplace and improve value for money through technology.

The drivers for change in Retail organisations are generally higher than others in the private sector. Few significant differences emerge although more in this sector seek to:

  • Improve staff retention
  • Improve staff motivation
  • Inform customer/suppliers of new products and services

Download the full report at the bottom of this page to deliver great learning results.

Report Contents

  • What does ‘good’ look like?
  • Balancing organisational and individual need
  • New models for learning
  • Boosting agility
  • Equipping L&D as agents of change
  • Improving results

Key facts

What is driving change in the Retail sector?

  • 100% increase learning access and flexibility (96% sample average)
  • 100% speed up and improve the application of learning in the workplace (91%)
  • 100% improve the quality of learning delivered (96%)
  • 100% achieve greater consistency of learning experience (94%)
  • 97% improve induction process (91%)
  • 97% support organisational change (93%)

What is holding the Retail sector back?

  • 84% unreliable infrastructure/low bandwidth/technical factors (66%)
  • 74% cost of set-up, development and maintenance (69%)
  • 68% lack of skills amongst employees to manage own learning (68%)
  • 68% lack of skills amongst L&D staff to implement and manage e-learning (62%)
  • 58% insufficient staff access to computers to be worthwhile (24%)
The technology mix in the Retail sector:
  • 81% learning management system (80%)
  • 76% surveys and questionnaires (81%)
  • 71% online assessment (74%)
  • 71% custom-made e-learning objects (75%)
  • 67% virtual meetings (77%)
  • 67% best practice (internal) videos (60%)

Data for this report is drawn from:

This study has been independently conducted by Towards Maturity and supported by our Ambassador, Kallidus.

This report is supported by Kallidus. By downloading this report, you confirm that you’re happy for your details to be passed to the report sponsor, for the purposes of receiving information on relevant products and services. If you do not wish for your details to be passed on, simply contact us for a copy of the PDF.

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About the Benchmark

The Towards Maturity Benchmark Study is an internationally recognised longitudinal study on the effective implementation of learning innovation based on the input of 5,800+ participants and 41,000 learners gathered since 2003. Towards Maturity continuously surveys and studies how people learn at work and the impact this has on organisational performance. By turning data into insights and insights into action, this research is used to help L&D leaders assess and improve the appropriateness, effectiveness and efficiency of their learning provision.

Get started with your own Benchmark

Our confidential Benchmark is free to utilise and takes 60 minutes to complete (just 20 minutes to update if you have completed it previously). Start your benchmark 

Download this report

Create an account or sign in to download this report and get instant access to:

  • L&D Benchmark Reports
  • In-Focus Reports
  • Sector Reports
  • Case Studies
  • Free Resources

This report is supported by Kallidus. By downloading this report, you confirm that you’re happy for your details to be passed to the report sponsor, for the purposes of receiving information on relevant products and services. If you do not wish for your details to be passed on, simply contact us for a copy of the PDF.

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