Channel 4: How to Push Broadcasting Boundaries and Remain Compliant

by | May 5, 2015 | Case Studies

Channel 4 is an organisation that thrives on taking creative risks; ones that build public engagement, but can also contravene codes and policies connected to a much scrutinised industry.

The big question for Channel 4: How do we encourage competence, not just compliant behaviour?

Public service broadcasters are high-profile organisations operating under great scrutiny. In recent years, trust in the conduct of the major UK public service broadcasters has been eroded by some well-publicised lapses. Trust is critical for Channel 4, because its relationship with viewers directly affects advertising sales revenues.

Chief Executive David Abraham made awareness and adherence to the Channel 4 Code of Conduct a key priority for all colleagues. But this presented an inherent challenge.

Adherence with compliance policies and ‘codes of conduct’ has proved difficult to build in creative industries such as broadcasting. Channel 4 in particular has a remit to push boundaries and create ‘broadcasting explosions’. How do you build engagement with the necessary constraints of ‘codes’ and ‘policies’ in an organisation that thrives on taking creative risks?

The solution:

Channel 4 harnessed the power of e-learning to capture its core values & use them to produce exemplary professional practice that still pushes the boundaries of broadcasting. The result was The Learning to Take Risks programme, and this case study explains how Channel 4 achieved this complicated juggling act, which resulted in their winning E-Learning Awards 2014 Best e-learning project – public sector.

For the rest of the story download the document below.

Download this case study (PDF)

£0.00Download

By Laura Overton, Towards Maturity
Follow on Twitter: @LauraOverton @TowardsMaturity

This case study has been independently investigated and developed by Towards Maturity as part of our Good practice Partnership with e.Learning Age and the e.Learning Awards. This article was first published in e.Learning age Magazine.

Download this case study

Login or sign up to download this case study and get instant access to:

  • L&D Benchmark Reports
  • In-Focus Reports
  • Sector Reports
  • Case Studies
  • Free Resources

£0.00Download

Featured content

Challenging Perceptions

Challenging Perceptions

The corporate learning market is rapidly evolving to meet the ever-changing demands of work and worker. The C-suite and L&D leaders can no longer ignore that over 90 percent of organizations do not realize the full value of their investments.

All you need is Evidence

All you need is Evidence

Every year over $400billion is spent on corporate learning globally, yet only 15% is proven to stick. Investments in learning are continuing to grow year on year but performance impact is not changing. The industry is still struggling to provide real proof of impact, in fact, for the first time the Towards Maturity Index is tracking a significant decline. This is causing leaders to have low confidence levels in L&D.

The Towards Maturity Journey: FirstPort

The Towards Maturity Journey: FirstPort

Having clear evidence is a vital starting point in identifying where improvement is needed and backing up your business case for change. We spoke with Emma Smith, Head of Talent at FirstPort Limited, a residential property management company. She had used the Towards Maturity Learning Health Check in a previous role and has now brought this tool to her new organisation in order to help transform their workplace learning culture.

The Towards Maturity Journey: Coca-Cola Hellenic Bottling Company

The Towards Maturity Journey: Coca-Cola Hellenic Bottling Company

Towards Maturity Learning Health Check provides an ideal starting point for organisations wanting to improve their development, by giving clear evidence and comparisons with high-performing learning cultures. To get a real idea of how the Health Check has a proven business impact, we spoke with Robin Lilly, Capabilities and Leadership Development Director of Coca-Cola Hellenic Bottling Company, to hear his experiences.

Featured

Challenging Perceptions

Challenging Perceptions

The corporate learning market is rapidly evolving to meet the ever-changing demands of work and worker. The C-suite and L&D leaders can no longer ignore that over 90 percent of organizations do not realize the full value of their investments.

All you need is Evidence

All you need is Evidence

Every year over $400billion is spent on corporate learning globally, yet only 15% is proven to stick. Investments in learning are continuing to grow year on year but performance impact is not changing. The industry is still struggling to provide real proof of impact, in fact, for the first time the Towards Maturity Index is tracking a significant decline. This is causing leaders to have low confidence levels in L&D.

The Towards Maturity Journey: FirstPort

The Towards Maturity Journey: FirstPort

Having clear evidence is a vital starting point in identifying where improvement is needed and backing up your business case for change. We spoke with Emma Smith, Head of Talent at FirstPort Limited, a residential property management company. She had used the Towards Maturity Learning Health Check in a previous role and has now brought this tool to her new organisation in order to help transform their workplace learning culture.

The Towards Maturity Journey: Coca-Cola Hellenic Bottling Company

The Towards Maturity Journey: Coca-Cola Hellenic Bottling Company

Towards Maturity Learning Health Check provides an ideal starting point for organisations wanting to improve their development, by giving clear evidence and comparisons with high-performing learning cultures. To get a real idea of how the Health Check has a proven business impact, we spoke with Robin Lilly, Capabilities and Leadership Development Director of Coca-Cola Hellenic Bottling Company, to hear his experiences.

Our Ambassadors

Our Supporters also influence Towards Maturity's Health Check and research, providing insights on future trends and practices that should be investigated.

Pin It on Pinterest