Channel 4: How to Push Broadcasting Boundaries and Remain Compliant

by | May 5, 2015 | Case Studies

Channel 4 is an organisation that thrives on taking creative risks; ones that build public engagement, but can also contravene codes and policies connected to a much scrutinised industry.

The big question for Channel 4: How do we encourage competence, not just compliant behaviour?

Public service broadcasters are high-profile organisations operating under great scrutiny. In recent years, trust in the conduct of the major UK public service broadcasters has been eroded by some well-publicised lapses. Trust is critical for Channel 4, because its relationship with viewers directly affects advertising sales revenues.

Chief Executive David Abraham made awareness and adherence to the Channel 4 Code of Conduct a key priority for all colleagues. But this presented an inherent challenge.

Adherence with compliance policies and ‘codes of conduct’ has proved difficult to build in creative industries such as broadcasting. Channel 4 in particular has a remit to push boundaries and create ‘broadcasting explosions’. How do you build engagement with the necessary constraints of ‘codes’ and ‘policies’ in an organisation that thrives on taking creative risks?

The solution:

Channel 4 harnessed the power of e-learning to capture its core values & use them to produce exemplary professional practice that still pushes the boundaries of broadcasting. The result was The Learning to Take Risks programme, and this case study explains how Channel 4 achieved this complicated juggling act, which resulted in their winning E-Learning Awards 2014 Best e-learning project – public sector.

For the rest of the story download the document below.

Download this case study (PDF)

£0.00Download

By Laura Overton, Towards Maturity
Follow on Twitter: @LauraOverton @TowardsMaturity

This case study has been independently investigated and developed by Towards Maturity as part of our Good practice Partnership with e.Learning Age and the e.Learning Awards. This article was first published in e.Learning age Magazine.

Download this case study

Login or sign up to download this case study and get instant access to:

  • L&D Benchmark Reports
  • In-Focus Reports
  • Sector Reports
  • Case Studies
  • Free Resources

£0.00Download

Featured content

La Vie en Rose, does seeing ‘life in pink’ matter?

La Vie en Rose, does seeing ‘life in pink’ matter?

Learning can be defined in many ways, but most psychologists would agree that it is a relatively permanent change in behaviour that results from experience. The three major types of learning described by behavioural psychology are; classical conditioning, operant conditioning and observational learning. In order for learning to stick and becomes the new normal, all three types require self-driven will. Therefore, how people view the world through their lens matters.

Towards Maturity Learning Health Check season extended to Monday 16 September. Early 2019 results highlight that only 7% of L&D leaders report that their organisation encourages and provides time for reflection*

Towards Maturity Learning Health Check season extended to Monday 16 September. Early 2019 results highlight that only 7% of L&D leaders report that their organisation encourages and provides time for reflection*

By popular demand, the 2019 Learning Health Check season has now been extended until Monday 16th September. There is still enough time to complete your review and revisiting regularly can also help learning professionals to measure progress year on year, highlight areas where improvement is needed and provide evidence to build a business case for change.

We all have blind spots, why does being aware of yours add value?

We all have blind spots, why does being aware of yours add value?

When it comes to organisational culture, performance and learning, blind spots (or as they are often referred to ‘not seeing the light’) are usually found at the root of most of our problems with work today. These problems shape our day to day conversations, thinking, mood, judgement, decisions-making, or fundamental lack of them. These issues can make or break your workplace experience.

Featured

La Vie en Rose, does seeing ‘life in pink’ matter?

La Vie en Rose, does seeing ‘life in pink’ matter?

Learning can be defined in many ways, but most psychologists would agree that it is a relatively permanent change in behaviour that results from experience. The three major types of learning described by behavioural psychology are; classical conditioning, operant conditioning and observational learning. In order for learning to stick and becomes the new normal, all three types require self-driven will. Therefore, how people view the world through their lens matters.

Towards Maturity Learning Health Check season extended to Monday 16 September. Early 2019 results highlight that only 7% of L&D leaders report that their organisation encourages and provides time for reflection*

Towards Maturity Learning Health Check season extended to Monday 16 September. Early 2019 results highlight that only 7% of L&D leaders report that their organisation encourages and provides time for reflection*

By popular demand, the 2019 Learning Health Check season has now been extended until Monday 16th September. There is still enough time to complete your review and revisiting regularly can also help learning professionals to measure progress year on year, highlight areas where improvement is needed and provide evidence to build a business case for change.

Our Supporters also influence Towards Maturity's Health Check and research, providing insights on future trends and practices that should be investigated.

Pin It on Pinterest