Channel 4: How to Push Broadcasting Boundaries and Remain Compliant

by | May 5, 2015 | Case Studies

Channel 4 is an organisation that thrives on taking creative risks; ones that build public engagement, but can also contravene codes and policies connected to a much scrutinised industry.

The big question for Channel 4: How do we encourage competence, not just compliant behaviour?

Public service broadcasters are high-profile organisations operating under great scrutiny. In recent years, trust in the conduct of the major UK public service broadcasters has been eroded by some well-publicised lapses. Trust is critical for Channel 4, because its relationship with viewers directly affects advertising sales revenues.

Chief Executive David Abraham made awareness and adherence to the Channel 4 Code of Conduct a key priority for all colleagues. But this presented an inherent challenge.

Adherence with compliance policies and ‘codes of conduct’ has proved difficult to build in creative industries such as broadcasting. Channel 4 in particular has a remit to push boundaries and create ‘broadcasting explosions’. How do you build engagement with the necessary constraints of ‘codes’ and ‘policies’ in an organisation that thrives on taking creative risks?

The solution:

Channel 4 harnessed the power of e-learning to capture its core values & use them to produce exemplary professional practice that still pushes the boundaries of broadcasting. The result was The Learning to Take Risks programme, and this case study explains how Channel 4 achieved this complicated juggling act, which resulted in their winning E-Learning Awards 2014 Best e-learning project – public sector.

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By Laura Overton, Towards Maturity
Follow on Twitter: @LauraOverton @TowardsMaturity

This case study has been independently investigated and developed by Towards Maturity as part of our Good practice Partnership with e.Learning Age and the e.Learning Awards. This article was first published in e.Learning age Magazine.

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