Resuscitation Council breathes new life into e-learning

by | Feb 28, 2014 | Case Studies

Read this case study to understand why Unit 9 and the Resuscitation Council walked away with so many gold awards at the November 2013 elearning awards ceremony.

The Resuscitation Council and partner Unit 9 took our breath away at this year’s awards with their LIFESAVER project. It was the first programme to pick up five awards in one evening, all awarded by different review panels. In a year when the standard of entries across the board had risen dramatically, this was no mean feat. So what was it about the project that caught the collective imaginations of this year’s judges?

An estimated 60,000 people each year in the UK have an out of hospital cardiac arrest. If a bystander is able to start CPR they double the person’s chances of survival, but all too often, a bystander doesn’t have the knowledge or confidence to help. As a result, the survival rate for out of hospital cardiac arrests is only 10%. The Lifesaver programme can help change this situation by providing participants with the confidence and knowledge to intervene in an emergency.

From inception to execution, this learning programme stands out from the crowd and has lessons to teach us all.

Turning an idea into reality

The initial idea occurred to Martin Percy, one of the directors of Unit 9, in conversation with the ambulance drivers who operated from a station opposite the production company’s office. He found out about a significant issue that could result in life or death for any one of us – bystander paralysis!

The ambulance staff told him how traditional first aid courses didn’t help many who attend a course, who often forget what they learned after six months or a year. Even though these courses were equipping attendees to deal with life or death situations, the ambulance drivers were concerned as they tended to be delivered in a very relaxed way. In real life when faced with having to respond urgently to a traumatic situation, the bystander may know what to do because they are paralysed by fear.

Martin Percy, a three-time Webby winner and five-time BAFTA/EMMY nominee, felt that with his background he and his organisation could do something about the bystander issue. Unit 9 is a multidisciplinary production company, normally working projects linked to commercial advertising, entertainment and branding.

Their aim is to always seeking a new approach to promote new products and to win hearts and minds of individuals; so why not apply their creative knowledge and expertise to a programme that has the potential of literally saving lives?  The programme idea wasn’t commissioned; it was born in response to an obvious need in society.

Tips from LIFESAVER to help you breathe new life into your e-learning projects.

  • Develop a passion for change – be inspired by the challenges of your stakeholders
  • Talk to them first to understand the problem
  • Learn from other disciplines such as advertising to help you become a great storyteller
  • Look at how the technology can be used in new ways to connect involve your users in your story

This is how they did it:

Click on the case study below to discover the full story of how they succeeded and further tips from the LIFESAVER team.

This case study has been independently investigated and developed by Towards Maturity as part of our Good practice Partnership with e.Learning Age and the e.Learning Awards. It was first published in the December 2013 edition e.Learning age Magazine.

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