Towards Maturity launches the 2013 Benchmark Study to help organisations measure the effectiveness of their L&D activities

by | Jun 6, 2013 | Articles, Press Release

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London, June 5th, 2013 – Learning and development research company Towards Maturity launches its tenth year of Benchmark research, the largest study of L&D effectiveness in Europe. The study is open to L&D leaders across all sectors and is free to take part. Participants can access the study on the Towards Maturity website – click here.

The Towards Maturity Benchmark Study is an internationally recognised, vendor neutral, longitudinal study that identifies how organisations are using learning technologies in the workplace. Since 2003, the study has analysed data from more than 2,200 organisations and over 3,700 learners.

The confidential 2013 Benchmark Study takes between forty minutes to an hour to complete and enables participants to:

1) Review their current Learning Strategy in 6 key areas:

  • Objectives and vision
  • Impact on business outcomes
  • Stakeholder engagement
  • Barriers to overcome
  • Underpinning technology plans
  • Implementation tactics

2) Compare their learning activities against those of hundreds of other organisations in order to help demonstrate improvement or build a business case for change.

3) Act on the results – the Benchmark identifies action areas that will improve results.

Organisations at all stages of learning maturity are invited to participate and to use the outcomes of the research, which will be freely available. Those who benchmark don’t have to reinvent the wheel.

By taking part in the study, participants will initially be sent a free Personalised Benchmark Report in August (value £300) with an in-depth analysis of their unique Towards Maturity Index – a measure of how the organisation is performing against others in the study.

The personalised benchmarking report will also contain 12 updated key performance indicators and a new Alignment and Engagement Index to help participating organisations set strategy, engage stakeholders and open up new conversations within their business.

New for this year, participants will also get the opportunity to access 4 new practical In-Focus reports at the end of the study:

  • “Mobile Learning”
  • “Aligning Learning Strategy to Business”
  • “Helping Individuals Practice and Perform”
  • “Embedding learning into the Workflow”

The main findings of the study will be launched in November 2013 in conjunction with the Learning and Skills Group.

Seventy-three per cent of participants who completed the survey in 2012 said that their review provoked discussion or ideas on how to improve the impact of their learning services.

Niall Gavin, Group Head of L&D at First Group said
, “First Group has participated in the TM Benchmark over the last 5 years and the continual review process helps us to challenge our thinking and track our progress both internally and against our peers. The Towards Maturity Model has provided us with a practical framework on which to base our Learning and Development strategy, helping us to focus on supporting the strategic priorities of our business. I welcome the introduction of the new Alignment and Engagement Indices in the 2013 Study, which will help us to strengthen our relationships with important business stakeholders.”

Laura Overton, Managing Director of Towards Maturity said, “Today’s L&D departments are under pressure to transform the way that they support learning and performance at work but have little time to stop and reflect on how they are going to achieve this. The Towards Maturity Benchmark provides the opportunity to fast-track their way to success. The independent evidence it provides, of both progress and opportunities to improve, is essential for any learning leader looking to be at the top of their game.”

The Towards Maturity 2013 Benchmark Study is free to participants thanks to the Towards Maturity Ambassador Programme which is made up of 21 leading learning organisations. They work together as Ambassadors for change, identifying and improving good practice, raising awareness and driving the whole learning industry forward.

The Towards Maturity’s Ambassador Programme includes the following founding Ambassadors: Brightwave, Epic, GlobalEnglish, LINE Communications, The Corporate eLearning Consortium, successfactors, Redtray and The Charity Learning Consortium, plus CERTPOINT Systems, Speexx, Fusion-Universal, learndirect, Acteon, Toolwire, QA, Kallidus, City and Guilds, Redware, Upside Learning, Raytheon Professional Services and IMC.


For further enquiries contact: [email protected]

Notes to editors

  • Previous Towards Maturity Benchmark Studies can be downloaded at

About Towards Maturity

Towards Maturity is a benchmarking research company that provides independent expert advice and support to help organisations use learning technologies to accelerate business performance. It leverages the data of its in-depth Benchmark Study, the largest learning technology benchmark in Europe. Since 2003 over 2200 organisations have contributed to Towards Maturity’s leading benchmarks.

Thanks to the support of Towards Maturity’s Ambassadors (21 learning organisations), annual benchmarking findings, case studies and resources are available to download for free at To find out about Towards Maturity’s Ambassadors visit

To learn more about Towards Maturity’s unique benchmarking tools and models visit

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Review your L&D strategy to discover your strengths and opportunities for improvement with the Towards Maturity Health Check.

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