Discover innovative learning approaches to boost your customer strategy

by | Apr 3, 2012 | Articles

Compare and improve how you use learning technologies to drive better relationships with customers

Join organisations such as Dixons Retail, BT PLC, Telefonica O2, Volkswagen Group and Reckitt Benckiser in this short benchmark to reflect on how learning technologies can boost the customer experience. Our new 10 minute study digs deeper into the practical ways that learning technologies can support your customer strategies

Keep in touch with the updated information on the study findings here:

Why get involved?

A well-implemented customer strategy is critical for commercial success and brand health. 10 million of us have stopped doing business with a company in the last six months due to a poor customer experience.* Against this backdrop, it’s not surprising that competitive organisations have a robust  plan to drive better relationships with customers.

We know from our own benchmarks that four out of five organisations are looking at learning technologies to help them improve customer service and sales and marketing strategies. This study will help us understand how you can learn from your peers to help you innovate and deliver.

We know you are short of time but think of this as an investment by participating you will pick up new ideas to help you innovate and deliver:

  • 70% of our benchmark participants have received new ideas from taking part in the review alone.
  • All participants who complete the study will also receive a copy of the final report which will uncover what top performing organisations are doing to achieve real improvements in the customer experience.
  • On completion, you will be directed to a number of great case studies at the end of the benchmark from the likes of Dixons Retail, Sky and others to find out how they are improving customer service metrics and, in many cases,  increasing revenues.


When will you get the results?

Your responses are completely confidential. The study, which is being conducted in conjunction with our Founding Ambassador Brightwave, closes 13th April.

* Ken Blanchard Companies Industry Report 2012

About Towards Maturity

Towards Maturity is a benchmarking research company that provides independent expert advice and support to help organisations use learning technologies to accelerate business performance. It leverages the data of its in-depth Benchmark Study, European’s largest learning technology benchmark, gathered by Towards Maturity for over eight years.

To learn more about Towards Maturity’s benchmarking tools and models visit http://mybenchmark.towardsmaturity.org/  

About Brightwave

Brightwave is the UK’s leading workplace e-learning specialist. Expert in developing quality e-learning solutions that achieve a positive measurable impact, Brightwave works in partnership with clients to provide a complete e-learning service, from bespoke content solutions to e-learning portals and platforms, capability building and consultancy.

Focussed on ensuring success, Brightwave makes design decisions to meet business goals and places the learner experience at the centre of every project regardless of business area – from onboarding through to major business transformation.

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