Launch of 2011-12 Towards Maturity Benchmark
Towards Maturity study reveals how businesses are increasingly investing in learning technologies to become more agile in new economic climate
The UK’s largest learning technology benchmark study reveals 77% of companies believe that learning technologies will help them respond faster to changing business conditions.
LONDON, November 10 2011 – The UK’s largest learning technology benchmark study has revealed how organisations are increasing their investment in learning technologies to help them respond faster to changing business conditions and build talent.
The in-depth Towards Maturity Benchmark Study is in its eighth year and includes the data of 1800 organisations in the private, public and not-for-profit sectors. A record 600 organisations participated in this year’s study. The study findings were revealed this morning in a joint Towards Maturity and Learning and Skills Group webinar.
The research findings revealed a staggering 77% of companies believe that learning technologies will help them respond faster to changing business conditions, an increase of 11% from 2010.
Learning technologies are helping organisations:
- reduce proven competency time by 35%,
- roll-out new IT systems faster by 33% and
- improve product and processes changes by 33%.
With 64% of participants expected to allocate a greater proportion of their overall training budget to learning technologies in the next two years. Towards Maturity’s research findings revealed how L&D professionals are looking at learning technologies to increase access to learning (89% of participants), increase flexibility (85%), improve quality of learning (84%), reduce training costs (83%) and extend the reach of training (82%).
Craig McCoy, HR Director, Bupa Health and Wellbeing who participated in the Benchmark Study said, “It is time to move learning technologies up the value curve. If HR is looking to establish a credible relationship with the business, we can’t afford to ignore the tangible business benefits illustrated by this report. Investment in innovative learning approaches facilitates business agility and can support business generation, improve customer service and increase organisational efficiency.”
Organisations are using learning technologies to improve induction 79%, employee engagement 78% and talent management 68%. In contrast, 60% of managers are not giving employees’ time to learn.
The study also highlights how 55% of organisations agree that face-to-face classroom courses are no longer the only option for improving skills and performance in the workplace. In the current fast changing environment 78% of organisations are now using technology to improve the sharing of effective learning methods between staff, using a variety of platforms including social networks, video and mobile phones.
Laura Overton, Managing Director of Towards Maturity said, “Despite the growing investment in learning technologies, a shocking percentage of organisations are not using their learning technologies to their full potential. I urge the learning industry to download our free report and learn from their peers. Our research study has highlighted those organisations that are mature users of learning technologies are twice as likely to be more agile, efficient and have significantly better talent management processes.”
The 600 organisations that participated in the study received a complimentary personalised benchmark report. Within the report is a Towards Maturity Index (TMI) figure that provides organisations with a benchmark measurement of how well they have implemented their learning technologies, across six work streams of good practice. Towards Maturity has identified companies in the top quartile of the scale are twice as likely to report improvements in agility, influencing business impact and improving opportunities for talent management than the average company.
The Towards Maturity 2011 Benchmark Study 60 page report is available to download for free at towardsmaturity.org/2011benchmark thanks to Towards Maturity’s Ambassadors, 16 leading learning organisations. They work together as Ambassadors for change, identifying and improving good practice, raising awareness and driving the whole learning industry forward.
The Towards Maturity Ambassador Programme includes the following founding ambassadors Brightwave, Epic, GlobalEnglish, LINE Communications, LMMatters, SuccessFactors, REDTRAY and The Charity Learning Consortium, plus CERTPOINT Systems, Speex, SkillSoft, Fusion-Universal, Information Transfer, learndirect, e2train and Toolwire.
Notes to editors:
The 2011 Benchmark Study research was conducted online from June 6th to August 16th 2011 by 600 organisations.
Other research findings include:
- Participant demographics – 600 organisations participated from private (57%), public (30%) and not for profit (13%) sectors
- 66% UK of participants are from the UK
- Employers are investing 18% of budgets in learning technologies
- 26% of all formal learning programmes are now e-enabled in some way
The e-learning course is no longer thee only technology learning offering, technologies now in use within learning include:
- Mobile learning (39%)
- Virtual meeting/classroom (77%)
- Social media (41%)
- Video (61%)
- Cloud technology (20%)
- Skills diagnostics (41%)
About Towards Maturity
Towards Maturity’s is a benchmarking company that provides independent expert advice and support to help organisations use learning technologies to accelerate business performance. It leverages the data of its in-depth Benchmark Study, the UK’s largest learning technology benchmark, gathered by Towards Maturity over 8 years with over 1800 organisations.
Thanks to the support of Towards Maturity Ambassadors (sixteen leading learning organisations), annual benchmarking findings, case studies and resources are available to download for free on the website.www.towardsmaturity.org
To find out about our ambassadors visit www.towardsmaturity.org/ambassadors.
To learn more about Towards Maturity benchmarking tools and models visit http://mybenchmark.towardsmaturity.org/
T: +44 (0) 7764 561 782
E: [email protected]
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The corporate learning market is rapidly evolving to meet the ever-changing demands of work and worker. The C-suite and L&D leaders can no longer ignore that over 90 percent of organizations do not realize the full value of their investments.
Every year over $400billion is spent on corporate learning globally, yet only 15% is proven to stick. Investments in learning are continuing to grow year on year but performance impact is not changing. The industry is still struggling to provide real proof of impact, in fact, for the first time the Towards Maturity Index is tracking a significant decline. This is causing leaders to have low confidence levels in L&D.
Having clear evidence is a vital starting point in identifying where improvement is needed and backing up your business case for change. We spoke with Emma Smith, Head of Talent at FirstPort Limited, a residential property management company. She had used the Towards Maturity Learning Health Check in a previous role and has now brought this tool to her new organisation in order to help transform their workplace learning culture.
Towards Maturity Learning Health Check provides an ideal starting point for organisations wanting to improve their development, by giving clear evidence and comparisons with high-performing learning cultures. To get a real idea of how the Health Check has a proven business impact, we spoke with Robin Lilly, Capabilities and Leadership Development Director of Coca-Cola Hellenic Bottling Company, to hear his experiences.
Evidence is vital to backing up a case for change and even more powerful when internal data is being compared against high-performing learning organisations.