Towards Maturity reveals preliminary results of the UK’s largest learning technology benchmark

by | Sep 14, 2011 | Articles, Press Release

LONDON, October 16 2011 – Benchmarking company, Towards Maturity is releasing the preliminary results of its popular 2011 Benchmark Study following presentations at major learning events in Birmingham, Vienna and London this week, including Learning Live, GlobalEnglish’s GlobalExchanges event and Charity Learning Consortium annual conference.

A record 600 organisations across the private, public and not-for-profit sectors participated in the study, 50 percent more organisations than in 2010. Whilst 66% of participants were UK based companies, the study has increased its participants among European companies, US and Canadian companies and Middle East, Africa and India companies.

Over the last eight years, 1800 organisations have contributed to Towards Maturity’s in-depth benchmark. The 2011 Benchmark Study 40 page report will be launched on November the 10th at a joint webinar with the UK’s Learning and Skills Group. On the same day it will also be available to download for free from towardsmaturity.org/2011benchmark.

CLICK TO REGISTER FOR THE WEBINAR LAUNCH on 10th NOVEMBER

The study analyses how organisations’ learning strategies are responding to uncertain economic times, including how this climate is affecting budgets, technology changes and the building of talent. It will also reveal the impact learning technologies are having in organisations of different sizes and sectors. Furthermore it will uncover the hype verses the reality of learning technology trends, whilst detailing drivers, barriers and benefits.

A snapshot of the study’s impressive findings show L&d professionals increasingly focused on using learning technologies to help supoort business agility. 72% of companies believe that learning technologies will help them respond faster to changing business conditions, an increase of 11% from 2010. Specifically organisations believe that learning technologies can help them with complying with new regulations; supporting organisational change and increasing productivity.

Download the preliminary benchmarking report.
Interestingly, in 2011, online surveys, e-learning courses and Learning Management Systems remain the most widely used technologies, but there has been an increase in virtual meetings, sharing of video content and virtual classrooms – the latter three now in use by almost 50% of organisations surveyed. Mobile learning is growing steadily and becoming established as a mainstream technology for learning.

Organisations are also reporting in 2011 more barriers. For the last three years, the top barriers are all to do with the knowledge, skills and confidence of the L&D team, their perceptions that their learners are not ready and willing for technology, and the reluctance of management to adopt new ways of working.

Laura Overton, Managing Director of Towards Maturity said, “I’m delighted by the tremendous number of participants to this year’s Benchmark Study. The learning industry has spent 400 hours taking part in the UK’s largest learning technology benchmark, my thanks to all who participated. I encourage our industry to download this fascinated free detailed report on November the 10th to help raise the impact learning technologies are having on company performance.”

The Benchmark Study 2011 report will be available for free from November the  10th, thanks to Towards Maturity’s Ambassadors, 15 leading learning organisations. They work together as Ambassadors for change, identifying and improving good practice, raising awareness and driving the whole learning industry forward.

The Towards Maturity Ambassador Programme includes the following founding ambassadors Brightwave, Epic, GlobalEnglish, LINE, Communications, LMMatters, Successfactors, REDTRAY and The Charity Learning Consortium, plus CERTPOINT Systems, Digital Publishing, Element K, Fusion-Universal, Information Transfer, learndirect and Toolwire.

For more information on joining the Toward Maturity Ambassador Programme please visit http://www.towardsmaturity.org/static/towards-maturity-ambassador-programme/ or email [email protected].

Notes to editors:
Statistics behind the findings:

Of the 600 organisations who participated:
57% private sector (40% multinational)
30% public sector
13% not—for-profit

The top learning technologies include:
Online surveys and questionnaires 76%
e-learning courses 89%
Virtual meetings 65%
Video content 49%
Virtual classroom 46%
Mobile technologies 39%

Towards Maturity will be presenting the preliminary results at the following events: Learning Live, GlobalEnglish’s GlobalExchanges event, L&D2020 and The Charity Learning Consortium annual conference

Toward Maturity’s not for profit benchmark practice provides independent expert advice and support in using learning innovation to accelerate business performance. Towards Maturity leverages the wealth of data provided by its Benchmark Study, an internationally recognised longitudinal study based on the inputs of 1,800 organisations and 3,000 learners over 8 years. Benchmark findings, case studies and resources are available to download for free on the website.www.towardsmaturity.org

Press contacts:
Giovanna Puma
Toward Maturity
T: +44 (0) 7764 561 782
E: [email protected]

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