6 reasons not to miss World of Learning 2011

by | Jul 6, 2011 | Articles

Towards Maturity are proud to support the World of Learning conference  taking place at the Birmingham NEC on the 27th and 28th of September this year.

We are half way through collecting data for the Towards Maturity 2011 Benchmark and many of you will be recieving your personalised benchmark report in the next week (for those who haven’t yet taken part ,it’s not too late to join in).  We’re already seeing some key trends starting to emerge around challenges and opportunities for L&D. Organisations are continuing to struggle with holding onto L&D budget but are investing more in technology for learning. Stakeholder engagement continues to be a struggle but new media for supporting learning (mobile and social) are starting to get traction.
With this in mind we’ve taken a closer look at the WOL conference programme  to see how where this event can help you progress on your journey. We’ve come up with 6 reasons for why you really need to attend!

1 – How to improve stakeholder engagement:

Keynote speakers Charles Jennings, Managing Director, Duntroon Associates (one of our longstanding supporters) and Laura Overton, Managing Director, Towards Maturity will be addressing this issue in their talks:

  • Transforming L&D through effective learning governance (Charles on 27th)
  • Adapting to change and influencing success – five new conversations for L&D (Laura on 28th)

2 – How to get results and change behaviour

Svetlana Omeltchenko, Global Marketing Development Manager,  will be speaking on her experiences at British American Tobacco (and you can read her case study here)

3 – How to get the best from mobile and social learning

  • Tim Drewitt, e-Learning Specialist, Eversheds LLP (TM case study coming soon!)  and TM ambassador Piers Lea, CEO, LINE Communications Group look at how mobile learning can be used effectively.
  • Niall Gavin, Group IT Training Manager, FirstGroup and TM supporters Clive Shepherd, Director, Onlignment Jane Hart, Founder, Centre for Learning & Performance Technologies are exploring  how formal learning, informal learning can be integrated and the potential of social learning

4 – How to overcoming barriers to change:

  • Debbie Carter, Director of Research, TJ is contributing to a panel on overcoming barriers to change.
  • Karen Velasco, Chairman, British Institute for Learning & Development(a TM supporter) and Martin Baker, Managing Director from TM ambassador  LMMatters will be discussing how L&D can deliver with reduced time and budgets.

5 – Making connections

You can also meet 8 of Tm ambassadors and supporters who share our philosophy of valueing independant research in the WOL exhibition:


  • Charity Learning Consortium
  • Information Transfer
  • Line Communications
  • LM Matters


  • elearning network
  • British Institute of Learning and Development
  • Training Journal
  • Training Zone


6 – Even greater discounts for ALL TM Benchmark Centre users

WOL are supporters of the TM benchmark and have just extended their current  discount offer to our those who are currently enrolled and active in our new Benchmark Centre. That means those booking onto the event before the 26th of August receive a further 10% discount that can be used that can be used in conjunction with the early booking discount (20% before 26 August). Active benchmark centre users will have receive their own code from us directly to take advantage of this offer.

NB If you have recently completed your 2011 benchmark and are waiting for your personalised report, do contact us about this offer as you are eligible for the discount as well!


We look forward to seeing you there!

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