Towards Maturity 2011 Benchmark Study launched today

by | Jun 6, 2011 | Articles, Press Release

UPDATE 17th August – this 2011 study is now officially closed. To download the report  and to find out how you can still get involved in finding your personal benchmark please go to www.towardsmaturity.org/2011benchmark.

Organisations are invited to join Towards Maturity’s 5th Learning Benchmark Study to help them improve take-up, efficiency and business performance through learning innovation.

LONDON, June 6 2011: The 2011 Towards Maturity Benchmark Study was launched today, once again with outstanding support from the wider Learning & Development industry. Organisations from the private, public and not for profit sectors looking to improve performance through learning innovation are invited to take part during June and July at www.towardsmaturity.org/2011benchmark. Participation is free of charge.

In a time when economic uncertainty is putting pressure on budgets and time, organisations are increasingly relying upon technology to help improve learning results, efficiency and business performance. However Towards Maturity’s benchmark research over the last eight years clearly shows some are more successful than others in achieving this.

Uniquely among research-based organisations in this space, Towards Maturity leverages the wealth of data provided by its ongoing Benchmark Study – an internationally recognised, vendor neutral, longitudinal review based on the input of over 1200 organisations and 3000 learners since 2003. The study has identified six work streams of implementation activity that support performance improvement and these power an authoritative standard of measurement, the Towards Maturity Index.

The Towards Maturity 2011 Benchmark Study now provides three simple steps to help organisations use those findings to improve their own results. Organisations are invited first to confidentially review their current implementation processes and plans, then to compare their results and actions with top performers to identify strengths and weaknesses, and finally to act on the findings to improve performance.

Individuals responsible for implementing learning technologies in their organisation are invited to take part at www.towardsmaturity.org/2011benchmark.

Peter Butler, Learning director at Lloyds Banking Group says ‘The stark reality is this – if learning professionals aspire to be world class, to add core value and improve business performance, we have to be willing to constantly improve, I believe that benchmarking is an essential business tool required to achieve this and one that is not used often enough in learning. The Towards Maturity Benchmark Study opens up an opportunity to benchmark for all’.

The Benchmark Study process requires an investment of approximately 40 minutes of time. But this is time well spent as over 70% of organisations who completed the review step alone in 2010 found new ideas to help drive their strategy forward.

‘The Towards Maturity Benchmark Study isn’t just an industry survey, it is a performance improvement tool ‘ says Laura Overton, MD of Towards Maturity.’ Our benchmark supporters and ambassadors help us to ensure that the benchmark itself constantly evolves to reflect the changing industry. Every participant will receive their own Towards Maturity Index within a few weeks of completing to help them monitor ongoing improvements against evolving good practice.’

All participants who take part in this free, confidential benchmark service during June and July will receive a personalised online report providing them with their Towards Maturity Index as a baseline for benchmarking and improvement, feedback on key performance indicators and recommendations for further actions. They will also receive a new white paper: Time for Action – 101 tips for success containing practical advice gathered from previous benchmark participants.

The consolidated industry report following the Towards Maturity 2011 Benchmark Study will be launched in November and will be available to download free of charge thanks to the ongoing support of the Towards Maturity Ambassadors.

Last year’s report from the Towards Maturity 2010 Benchmark Study can be also be downloaded at www.towardsmaturity.org/2010benchmark.

Notes to Editors

About Towards Maturity
Toward Maturity’s not for profit benchmark practice provides independent expert advice and support in using learning innovation to accelerate business performance. Towards Maturity leverages the wealth of data provided by its benchmark, an internationally recognised longitudinal study based on the inputs of 1,200 organisations and 3,000 learners over 8 years . Benchmark findings, case studies and resources are available to download for free on the website.www.towardsmaturity.or

•    The Towards Maturity Benchmark Centre helping organisations apply Towards Maturity Benchmark research back in the workplace.
•    Download the 2010 Towards Maturity Benchmark

•    The Towards Maturity Index

•    Follow Towards Maturity on Twitter

The Towards Maturity Ambassador Programme
Effective implementation practices are constantly evolving. To keep up to date, the 2011 Towards Maturity Benchmark Study is being supported by industry Ambassadors who share a passion for ensuring that independent advice is freely available to all. he Ambassador Programme was launched in November 2010:
Founding Ambassadors:
o    Brightwave
o    Epic
o    GlobalEnglish
o    LINE Communications
o    LMMatters
o    Plateau Systems
o    Redtray
o    The Charity Learning Consortium
Ambassadors:
o    CERTPOINT Systems
o    Digital Publishing
o    Element K
o    Fusion-Universal
o    Information Transfer
o    learndirect
o    Toolwire
The Towards Maturity Ambassador Programme

Towartry Supporters Maturity
Towards Maturity also works with a number of vendor neutral supporting organisations to ensure that the benchmark continues to reflects current and independent thinking. Industry supporters include The British Institute of Learning and Development, Business in the Community, The  Centre for Learning Performance Technologies, Duntroon Associates, E-Learning Age, Elearnity, ELIG – the European Learning Industry Group, elearning network, IITT – Institute of IT Training, Informatology, Learning and Skills Group, Learning Technologies, Nigel Paine, Onlignment, Online Educa Berlin, Training Journal, TrainingZone and World of Learning. www.towardsmaturity.org/supporters

Press contact:
Giovanna Puma
email: [email protected]

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Review your L&D strategy to discover your strengths and opportunities for improvement with the Towards Maturity Learning Health Check.

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