UK Business are missing out say Towards Maturity Ambassadors

by | Apr 19, 2011 | Articles, Press Release

UK business missing out on efficiency gains say heads of learning. LONDON, 19 April 2011: As cuts-ridden Britain emerges from recession it is missing out on a potential source of significant cost savings and efficiency gains, say heads of UK learning companies, because of outdated attitudes to training among top management. 

The Ready to Grow report from the CBI last year, highlighted that almost two thirds (63%) of firms see investment in skills as very important for achieving their strategic objectives, the same number  however say that they will be targeting their training more effectively as resources remain tight during the early stages of economic recovery.

Why then, at a time when people development is widely seen a more critical than ever to the success of British industry, do Business Leaders often overlook an area of innovation that has been proven to yield excellent results when effectively harnessed? The view was expressed in response to Towards Maturity research findings from its 2010-11 Benchmark Survey. Conservative estimates show that compared with traditional or ‘classroom’ training, a mature use of innovative and technology-enabled learning is delivering:

  • 18% cost savings
  • 22% reduction in study time
  • 2x volume of learning delivered

Results achieved also improve dramatically with greater maturity of use.
This consensus viewpoint emerged at the inaugural meeting of the Towards Maturity Ambassadors Group, which comprises many of the leading provider companies in the technology-supported and innovative learning industry. Attendees to the meeting included some of the most prominent entrepreneurs and CEOs in the industry, including Piers Lea of LINE Communications, winner of the E-learning Award for Lifetime Achievement, Jonathan Satchell CEO of Epic, and Martin Baker MD Charity Learning consortium. A full list of Towards Maturity Ambassadors is given below.

The group called for specific industry-wide action to spread awareness among business leaders of the hidden potential that lurks within its L&D armoury.

Piers Lea, CEO of Line Communications said:  ‘For the first time, we have objective, empirical industry research that shows a mature use of technology in learning can significantly influence business agility and efficiency. Business leaders need to challenge their staff to look beyond past experience and to ensure that they are equipped to make the most of new learning opportunities’.

Martin Baker , MD of the Charity Learning Consortium said ‘Of course, in the not-for-profit sector, value for money is just as  critical. Leaders in the sector are under just as much pressure to ensure their staff deliver high levels of services and this means delivering the right skills at the right time in an affordable way. In practical terms, many charities, particularly in health care, have staff that are on the move – they may not even have a desk  . This evidence highlights that eLearning really is a practical and effective solution, but leaders in the sector have to support the change for technology to deliver.’

Towards Maturity’s Ambassador programme has been a resounding success since its launch at the end of 2010, showing a widespread willingness among the provider community to give practical support for the not-for-profit benchmarking practice’s work in highlighting the role of learning innovation in the workplace. Two new award winning Ambassadors were also welcomed at the meeting: Information Transfer, based in Cambridge and Digital Publishing from Germany.
Armin Hopp, founder and president of Digital Publishing said ‘Business and Learning leaders across Europe need to be able to benchmark to help drive innovation and change. We are thrilled to be part of the Towards Maturity Ambassador Group to support this important independent research.’
Notes to Editors

About Towards Maturity
Toward Maturity’s not for profit benchmark practice provides independent expert advice and support in using learning innovation to accelerate business performance. Towards Maturity leverages the wealth of data provided by its benchmark, an internationally recognised longitudinal study based on the inputs of 1,200 organisations and 3,000 learners over 8 years. Benchmark findings, case studies and resources are available to download for free on the website.
http://www.towardsmaturity.org/
The Towards Maturity Benchmark Centre <http://mybenchmark.towardsmaturity.org>
2010 Towards Maturity Benchmark <http://www.towardsmaturity.org/2010benchmark>
Follow Towards Maturity on Twitter <http://www.twitter.com/towardsmaturity>

The Towards Maturity Ambassador Programme
Effective implementation practices are constantly evolving. To keep up to date, 2011 Towards Maturity Benchmark Research is being supported by industry Ambassadors who share a passion for ensuring that independent advice is freely available to all.
The Ambassador Programme was launched in November 2010:
Founding Ambassadors:
o Brightwave
o Epic
o GlobalEnglish
o LINE Communications
o LMMatters
o Plateau Systems
o Redtray
o The Charity Learning Consortium
Ambassadors:
o CERTPOINT Systems
o Digital Publishing
o Element K
o Fusion-Universal
o Information Transfer
o Toolwire
The Towards Maturity Ambassador Programme  – http://www.towardsmaturity.org/ambassadors

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