Benchmarking success in the automotive industry

by | Jan 25, 2011 | Articles

The automotive industry has been hard hit by the recession with production levels down and falling sales. Yet the sector continues to innovate and competitive advantage goes to those who are able to quickly respond to market demand and provide excellent customer service.

Maintaining and build the skills of key customer-facing staff is critical in achieving this and the sector is looking beyond the classroom to new learning models to address these skills more efficiently and effectively.

This study builds on the Towards Maturity Benchmark but specifically looks to investigate how learning technologies are being leveraged in the sector and the impact that they are having on business performance and will result in an independant industry benchmark to support ongoing innovation in the automotive sector.

Who should take part?

This is aimed at all of those responsible for delivering skills and product training across the distribution chain within the European automotive sector.

Specifically we will be investigating:

  • How technologies are currently being used to support sales, marketing and technical staff across the network
  • Barriers
  • Improving engagement
  • Future plans and expectations

Click here to take part on line or contact us if you would like further information

Whilst many companies have started to use learning technologies, not all have achieved the benefits that they have expected. We invite you to take part in a completely confidential benchmarking study to look at how the automotive industry can share and build on good practices to accelerate their performance through learning innovation. The aim of this research is to help all participants and the industry as a whole to improve the impact of learning technologies in the workplace.

This in-depth study been sponsored by Toyota Europe and all participants will receive a copy of the final sector benchmark report and a short individual comparison summary to support their own journey with learning technologies.

All responses are treated completely confidentially.

You may complete the study online – click here to take part. If you would prefer us to contact you by phone then please contact us directly at [email protected]

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