News- Towards Maturity Treasure Trail with 4 new ambassadors

Jan 24, 2011 | Articles, Press Release

Towards Maturity create a ‘Treasure Trail’ for Learning Technologies – featuring four new Ambassadors

LONDON, 24 January 2011: The internationally recognised benchmarking practice Towards Maturity will be running a ‘Treasure Trail’ at this year’s Learning Technologies Exhibition and Conference (26-27 January, Olympia 2, London). Visitors to the exhibition who wish to participate can pick up a map at the Towards Maturity-hosted coffee area (C25) or download it online here. The Trail plots a route around the exhibition floor, stopping at stands of ‘Ambassador’ companies affiliated to Towards Maturity, each of whom will provide a piece of ‘treasure’ in the form of a practical resource or guide to support L&D professionals on their journey with learning technologies.

Ambassadors, whose numbers have recently been swollen by the addition of four new companies, are learning providers who share common vision and values of working together to identify and share good practice ideas and support Towards Maturity’s internationally recognized benchmarking study;. The new ambassadors are Element K, Toolwire, Fusion Universal and CERTPOINT Systems. The Ambassador Programme has received enthusiastic support from the learning technologies community since its introduction before Christmas.

Maria van Vlodrop, General Manager, CERTPOINT Systems Europe, said: ‘CERTPOINT is proud to play a role in helping raise the awareness of companies that are successfully using learning technology to improve their business results. We encourage our customers to benchmark with other companies with the view to learn how to further improve their own performance. As such, having access to independent benchmarking studies from “Towards Maturity” will further contribute to collective good practice and further drive our industry forward’.
John Valencia, President and CEO of Toolwire, said: ‘We are delighted to be associated with Towards Maturity. Toolwire has an immersive ‘learning by doing’ approach to develop productive skilled people and we believe that having a research organization dedicated to identifying great practices that align with proven outcomes will surely accelerate the innovation and adoption of new learning technologies in the marketplace’

Managing Director Laura Overton, who this month featured at number four in the list of the UK’s top ‘E-Learning Movers and Shakers’, said ‘It is really heartening for our industry that we have had such an enthusiastic response to our Ambassador Programme. Our Ambassadors represent all aspects of the rich industry that we represent and I welcome our new members. We’ve also been impressed by all of our Ambassador’s readiness to share quality resources through the Treasure Trail at Learning Technologies 2011. Learning professionals who follow the Trail will receive an absolute wealth of support to help them in their journey towards maturity in the use of innovative learning. Those on the trail can pick up free help on setting strategy for e-learning and mobile learning plus ideas for engaging learners, improving instructional design and harnessing informal learning to support talent management.’

Laura Overton will be delivering two free floor seminars over the two days of the event giving three simple steps to accelerate business performance with learning technologies. She will also participate as a panellist in the Brightwave-hosted debate, ‘A road map to 2020 – how can learning technologies support fast-changing business practice’ (details of all seminars below). In addition, staff and associates of Towards Maturity will be available to answer queries and discuss individual issues and problems in the Towards Maturity-hosted coffee area on the exhibition floor (C25), throughout the two days of the event.
Note to Editors

The Towards Maturity Ambassador Programme
Effective implementation practices are constantly evolving. To keep up to date, 2011 Towards Maturity Benchmark Research is being supported by industry Ambassadors who share a passion for ensuring that independent advice is freely available to all.

The Ambassador Programme was launched in November 2010. Founding ambassadors are:
• Brightwave
• Epic
• GlobalEnglish
• LINE Communications
• LMMatters
• Plateau Systems
• Redtray
• The Charity Learning Consortium

The Towards Maturity Ambassador Programme  –


Seminar sessions:

Three simple steps to accelerate business performance with learning technologies
Wednesday 26th January 2011 15:45 – 16:15 Theatre 9 (ground floor)
Thursday 26th January 2011 13:15 – 13:45 Theatre 1 (first floor)

Conference sessions:

Learning Implementation
Speakers: Joanna Sadoudi Director of Learning and Development at L’Oreal; Justin Dunn, Head of Learning at RSA Group
Track 3, Session 4, Thursday 27 January
Real learning strategies
Speakers: Carlos Gonzales Alonso – Director of Training at Caja Madrid; Sarah Parr, Head of L&D at Liverpool Direct
Track 3, Session 5, Thursday 27 January
Press contact:
Laura Overton
email: [email protected]


About Towards Maturity

Towards Maturity is an independent research company that provides expert advice and support to help organisations accelerate business performance through learning. It leverages the data of its longitudinal Benchmark Study, the largest learning strategy benchmark in the world. Since 2003, over 5,500 organisations and 35,000 learners have contributed to the Towards Maturity Benchmark.

Learn more about the Towards Maturity Benchmark and model at:

Thanks to the support of Towards Maturity’s Ambassadors, annual benchmarking findings, case studies and resources are available to download for free at

The Towards Maturity Ambassador Programme is made up of leading learning organisations. They work together as Ambassadors for change, identifying and improving good practice, raising awareness and driving the whole learning industry forward.

Towards Maturity Ambassadors include strategic partner the CIPD, publishing partner Emerald Group Publishing, the founding Ambassadors: Learning Technologies, LEO, Charity Learning Consortium, Acteon, Kallidus and Speexx, plus: Bray Leino Learning, Clear Lessons, Cognician, City and Guilds Kineo, CrossKnowledge, Degreed, Docebo, Dossier, DPG plc, getAbstract, GoodPractice, KPMG, Learning Pool, Lumesse, PurpleMedia, Raytheon Professional Services, Redware, Saba Software, Skillsoft and Workstar. Learn more about Towards Maturity’s Ambassadors at:

Towards Maturity is a part of the Emerald Group.

For further information,
please contact us:

[email protected]

+44 (0)1274 785100

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