Discovering the IKEA Concept

by | Jan 4, 2010 | Case Studies, Evidence for Change

Recently published by Brandon Hall in the US was a case study based on IKEA in partnership with LINE Learning & Communications, a regular contributor to the Towards Maturity website. Examples of previous contributions from LINE include the award winning case study with the Identity & Passport Service (IPS) and meeting the needs of a Pan-European Network via the Ford Foundation

Inter IKEA Systems BV (IISBV) is the owner and franchisor of the IKEA Concept. It licenses the creation of the home furnishing offer, authorises purchase and production rights, and franchises the IKEA Concept to 295 IKEA stores in 36 countries/territories. IISBV is the natural source of ‘know-how’ for the whole IKEA organisation.
The learning culture within IKEA is made up of simple, very hands on, to-the-point-approach where needs are met through formal and informal learning. For training programs, learners come together from different locations and cultures. They speak different languages and have different levels of retail, and IKEA experience.
This blended learning story (available here) along with the brief summary document available as a download, describe how IKEA are making cost-savings per year of approximately 1.5 million EUR. And apart from cost and time savings, the ‘Discovering the IKEA Concept Training Programme’ has shown an improvement on participant skills such as research, planning, execution, follow-up, questioning and transferring know-how skills. These benefits are measured through evaluations as well as through observation of participants throughout the training programme.
We would like to thank LINE Learning & Communications for contributing this story.
Other Blended Learning case studies available as part of Brandon Hall‘s research portolio, includes:
  • Microsoft
  • Booz Allen Hamilton
  • IBM
  • Imperial Oil
  • Harris Bank
  • The Nielsen Company
  • GlaxoSmithKline
  • Prudential Life Insurance
  • Sun Microsystems
  • The Boeing Company

NB: Brandon Hall is a well respected research organisation in the field of learning technologies, based in the US.

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