Driving Business Benefit – Towards Maturity 2009 Review launched today

by | Jan 28, 2009 | Articles

Driving Business Benefits – the UK’s comprehensive review of Learning Technologies at work is launched today.

(28 January 2009) Businesses are demanding much more from learning technologies in the downturn but are failing to prepare themselves to take advantage of the opportunities available.
3 out of 5 businesses expect to increase the allocation of their budget to learning technologies moving into 2009 but they are demanding much more from their investment  according to ‘Driving Business Benefits’ –  the UK’s most comprehensive Benchmark survey  of learning technologies in the workplace  published today.
Strengthening induction training, improving the quality of work based learning  and developing a better qualified workforce topped the list of reasons for this increased investment, closely followed by a requirement to improve staff satisfaction to aid retention.  The drivers reflect a shift in attitude from 2 years ago when the primary reasons for investment were to improve learning access and flexibility and reducing costs.
However, despite increased expectations, 2 out of 5 of the businesses taking part did not agree that they had the skills to take advantage of new opportunities for learning.
The research, undertaken by Towards Maturity, is the 3rd in a longitudinal research series looking at trends in the use of learning technologies in the business environment.  The work is supported by Becta as part of the  Next Generation Learning @ Work campaign.
The research included more than 300 organisations across both private and public sectors.  It represents one of the most detailed studies to date into the ways that learning technologies are used in the business environment. The report highlights how organisations use and benefit from different types of e-learning, identifies critical success factors for e-learning success, and considers future trends. It is free to download from www.towardsmaturity.org.
2009 is a critical year for learning and development professionals to demonstrate that they can   add bottom line value to their organisations. As in any other profession, a downturn provides an ideal opportunity to innovate with new approaches and tools . We are thrilled with the record numbers of organisations who took part in this benchmark review.  The report provides the whole learning community with collective insights on how to step up to the challenge of delivering more with less this year ‘Laura Overton Managing Director, Towards Maturity
Jane Williams, Executive Director, Further Education, Regeneration and Delivery at Becta said: “This report highlights the need for continued investment in technology for learning in the workplace, even in the face of a challenging economic climate. 
“The report offers some interesting insights into the current position and future adoption of work based learning technologies, as well as the challenges ahead.
“Through our work with Towards Maturity, we aim to continue to stimulate the debate around work based e-learning.   We encourage all employers and providers to use the benchmark report to join the debate and explore the benefits of adopting Next Generation Learning in their own workplace.”

I’ve found that participating in the research programmes from the Towards Maturity team has always provided a good opportunity to ‘take stock’. Their pragmatic approach to benchmarking good practice provides a very useful source of industry information and food for thought” Mike Booth,Learning Technologies Manager, Cable&Wireless
Some of the key findings from the research include:
1. The people  factors are the biggest barriers to successful implementation – the top 3 barriers cited by over 50% of organisations were:

o Reluctance of staff to adopt new technology
o Lack of knowledge about its potential use and implementation
o Lack of skills amongst staff  to manage and implement e-learning

2. Overall, learning and development staff  understand the opportunity but currently are not making the most of the potential for engaging learners:

a. Less than 1 in 5 are using technology to support collaboration between learners
b. Only 2 out of 5 agree that information  about their e-learning is easy to find in their organisation
c. 1 in 5 organisations are still only using text based e-learning ( without supplementing this with video, animation, audio or images)

3. Those more mature  in their use of e-learning report more benefits from their e-learning investments eg
a. Established users are over 6  times as likely to report  improvements in quality than those who are sporadic users
b. Established users are over 3 times more likely than sporadic users to report improved staff satisfaction, improved customer satisfaction and an ability to respond faster to business demands.

4. Trends in technologies and services
a. Learning Technologies that allow learning and development to respond quickly to business needs have experienced the greatest growth in the last 2 years ( podcasting is up by 195%, rapid development tools up by 43% and the use of virtual classrooms is up by 23%)

Driving Business Benefits also goes on to analyse the habits of the highly successful e-learning implementations, useful for those who are looking to deliver increased business and learning benefits in 2009.  All participants received a personalised benchmark report indicating  their strengths and weaknesses for 20 activities known to improve business benefits, staff impact and take up. The final report will contain the generic benchmark report for everyone to use together with links to  free case studies and resources from the wider learning community to help them improve results.

To find out more and download the reports , click here

Related downloads

Compare your L&D strategy with the Towards Maturity Learning Health Check

Compare your L&D strategy

Review your L&D strategy to discover your strengths and opportunities for improvement with the Towards Maturity Learning Health Check.

Featured content

Challenging Perceptions

Challenging Perceptions

The corporate learning market is rapidly evolving to meet the ever-changing demands of work and worker. The C-suite and L&D leaders can no longer ignore that over 90 percent of organizations do not realize the full value of their investments.

All you need is Evidence

All you need is Evidence

Every year over $400billion is spent on corporate learning globally, yet only 15% is proven to stick. Investments in learning are continuing to grow year on year but performance impact is not changing. The industry is still struggling to provide real proof of impact, in fact, for the first time the Towards Maturity Index is tracking a significant decline. This is causing leaders to have low confidence levels in L&D.

The Towards Maturity Journey: FirstPort

The Towards Maturity Journey: FirstPort

Having clear evidence is a vital starting point in identifying where improvement is needed and backing up your business case for change. We spoke with Emma Smith, Head of Talent at FirstPort Limited, a residential property management company. She had used the Towards Maturity Learning Health Check in a previous role and has now brought this tool to her new organisation in order to help transform their workplace learning culture.

The Towards Maturity Journey: Coca-Cola Hellenic Bottling Company

The Towards Maturity Journey: Coca-Cola Hellenic Bottling Company

Towards Maturity Learning Health Check provides an ideal starting point for organisations wanting to improve their development, by giving clear evidence and comparisons with high-performing learning cultures. To get a real idea of how the Health Check has a proven business impact, we spoke with Robin Lilly, Capabilities and Leadership Development Director of Coca-Cola Hellenic Bottling Company, to hear his experiences.

Featured

Challenging Perceptions

Challenging Perceptions

The corporate learning market is rapidly evolving to meet the ever-changing demands of work and worker. The C-suite and L&D leaders can no longer ignore that over 90 percent of organizations do not realize the full value of their investments.

All you need is Evidence

All you need is Evidence

Every year over $400billion is spent on corporate learning globally, yet only 15% is proven to stick. Investments in learning are continuing to grow year on year but performance impact is not changing. The industry is still struggling to provide real proof of impact, in fact, for the first time the Towards Maturity Index is tracking a significant decline. This is causing leaders to have low confidence levels in L&D.

The Towards Maturity Journey: FirstPort

The Towards Maturity Journey: FirstPort

Having clear evidence is a vital starting point in identifying where improvement is needed and backing up your business case for change. We spoke with Emma Smith, Head of Talent at FirstPort Limited, a residential property management company. She had used the Towards Maturity Learning Health Check in a previous role and has now brought this tool to her new organisation in order to help transform their workplace learning culture.

Our Ambassadors

Our Supporters also influence Towards Maturity's Health Check and research, providing insights on future trends and practices that should be investigated.

Pin It on Pinterest