Coca-Cola- virtual Leadership programme

by | Dec 17, 2007 | Articles

This case study looks at how Coca-Cola in Latin America developed a virtual programme to develop leadership capability that would help them to implement and manage virtual teams across latin America.

Core competencies for working in this strategic environment were established and a new learning programme was established and facilitated virtually across global boundaries.
The 2 month blended learning programme introduced busy managers to working virtually and included a range of virtual technologies in its delivery:

  • Web seminars on key leadership issues
  • Telephone coaching
  • Social networking team room
  • Action learning sets
  • Use of collaborative tools

As part of this programme, the learners defined their own requirements and were able to reflect on their  own working practices. As a result they started to build in alternative communication processes in their day to day work which released time to help them work strategically.

This case study also contains practical lessons for others who are interested in using low cost (or free) virtual tools within their leadership programmes.


This article was originally created by the Work based e-learning project at e-skills UK and is reproduced with kind permission.

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