BMW have applied learning technologies across to provide personalised learning from NVQ and technical certificates for in house apprenticeship programmes to new product updates for sales and technical staff across their dealership.  

This study outlines how technologies have been creatively used to manage and deliver blended learning programmes that are specifically tailored to BMW’s needs and provides comments from learners and staff.

 Since the publication of this study BMW have been winners in the e-learning awards 2006

This article was originally created by the Work based e-learning project at e-skills UK and is reproduced with kind permission.

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