Linking Learning to Business: Original 2004 Research

Jun 11, 2004 | Annual Benchmark Reports

This is one of the original reports on successful e-learning implementation that contributed to the development of the Towards Maturity research findings. It explored the common business factors that contribute to e-learning success within european organisations. 15 successful organisations took part from diverse sectors and feedback was gathered from over 2000 learners within those businesses

Whilst some of the technology trends are no longer current ( although they make interesting reading – highlighting the advent of techniques such as rapid application development) the practical checklists and case studies are still as valid today as they were in 2004

The following chapters still contain information of particular relevance today:

Chapter 1- Participating profiles and e-learning trends. This chapter provides an overview of the participating organisations and users and outlines the e-learning tools and techniques that are currently in use.

Chapter 2 – Creating firm foundations. This chapter looks at business alignment, creating the business case, grabbing attention and overcoming obstacles.

Chapter 3 – Understanding learners. This chapter looks at ensuring learner relevance, understanding motivation and the importance of choice.

Chapter 4 – Manager influence and engagement. THis looks at the role and perception of management in e-learning.

Chapter 5 – Holistic Learning. This is looking at e-learning as part of the whole and covers learner support and making the most of blended learning.

Chapter 6- Measuring success. This looks at how organisations define e-learning success and reviews the measurements used to demonstrate results.

Chapter 7 – Winning hearts and minds. This looks at communication strategies for launching and sustaining interest, listening, managing change, brand, the role of e-learning champions and embracing culture.

The original research was conducted by Laura Overton Associates, published with Bizmedia and is reproduced here with kind permission.

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The Towards Maturity Benchmark Study is an internationally recognised longitudinal study on the effective implementation of learning innovation based on the input of 5,800+ participants and 41,000 learners gathered since 2003. Towards Maturity continuously surveys and studies how people learn at work and the impact this has on organisational performance. By turning data into insights and insights into action, this research is used to help L&D leaders assess and improve the appropriateness, effectiveness and efficiency of their learning provision.

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