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Engaging Learners: 8 Tips We Gleaned from Content Marketing Experts

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DateNovember 11, 2014 Posted by: Laura Overton   Keywords: learner engagement, marketing


In the 2014-15 Benchmark Report, Modernising Learning: Delivering Results, we saw that 58% of L&D leaders say that staff are reluctant to engage with online learning, whilst only 38% of them have an ongoing communications plan in place.

So what can we do about this? Here are 8 tips from the content marketing experts that can help us rethink the way that we engage learners:

 
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