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Linking Learning to Business - original research 2004


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DateJune 11, 2008 Posted by: Laura Overton   Keywords: benefits, blended learning, empowerment, informal learning, involving managers, learner engagement, learner support, managing change, marketing, productivity, strategy

This is one of the original reports on successful e-learning implementation that contributed to the development of the Towards Maturity research findings. It explored the common business factors that contribute to e-learning success within european organisations.  15 successful organisations took part from diverse sectors and feedback was gathered from over 2000 learners within those businesses

 Whilst some of the technology trends are no longer current ( although they make interesting reading - highlighting the advent of techniques such as rapid application development) the practical checklists and case studies are still as valid today as they were in 2004.

The following chapters still contain information of particular relevance today:

Chapter 2 - Creating firm foundations . This chapter looks at business alignment, creating the business case, grabbing attention and overcoming obstacles.

Chapter 3 - Understanding learners. This chapter looks at ensuring learner relevance, understanding motivation and the importance of choice.

Chapter 4 - Manager influence and engagement. THis looks at the role and perception of managment in e-learning.

Chapter 5 - Holistic Learning . This looking at e-learning as part of the whole and covers learner support and making the most of blended learning

Chapter 7 - Winning hearts and minds. This looks at communication strategies for launching and sustaining interest, listening, managing change, brand, the role of e-learning champions and embracing culture.




The original research was conducted by Laura Overton Associates ,published with Bizmedia and is reproduced here with kind permission.

It is available to download but you will need to be a registered user of this site.

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