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Superquinn - new skills for Irish supermarket staff

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DateApril 11, 2008 Posted by: Laura Overton   Keywords: award winning, culture, learner engagement, managers support, managing change, marketing, Motivation

In 2007 Irish supermarket chain Superquinn took on the challenge of implementing training via e-learning throughout its stores. As winners of best e-learning project securing widespread adoption, we look at how e-learning became such a success for the business.

The team at Superquinn faced a number of challenges:

  • A large customer facing audience working part time or out of normal hours
  • Low computer literacy and in some cases  low grasp of english language
  • No obvious location for learning

This study explores the processes used to design,pilot and communicate and deliver a successful e-learning  programme in a challenging environment.

For more information about the e-learning awards click here

You can also read about this great implementation on Personneltoday.com as part of their HR in Practice series. This article looks at reactions from the business to a new way of learning and outlines 10 tips from Superquinn's partner Information Transfer.

Information Transfer have also produced 'How to make your e-learning garden Grow' a white paper to share lessons learned from helping e-learning to work more effectively in both Superquinn and last year's widespread award winner The Priory Group.


This article was originally created by the Work based e-learning project at e-skills UK and is reproduced with kind permission.

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